# Stylish Designer Pet Fashion Moschino Collaborates with H & M on Chic Outfits for Furry Friends By Kalin Ned | Published 2018-09-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/designer-pet-fashion References: [hypebae](https://hypebae.com/2018/9/moschino-hm-jeremy-scott-petwear-collaboration-preview) & [www2.hm](http://www2.hm.com/en_us/index.html) [Moschino](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone) redefines the category of designer pet fashion through its collaboration with retailer H & M. The partnership does not only elevate the popular fast-fashion company but it also makes Moschino a little bit more accessible. The outfits include two silhouettes — one is extremely graphic and busy, while the second is a little bit more minimalist. Both include classic Moschino branding. In the lookbook, the designer pet fashion is modeled by two adorable Yorkshire Terriers. Without a doubt, this has the potential to delight people even if they are not dog owners. In addition to the cute designer pet fashion, Jeremy Scott is also partnering up with [Disney](https://www.trendhunter.com/trends/forever-21-x-disney) for a Mickey Mouse-inspired capsule — perhaps it is to celebrate the popular character's 90th birthday in November. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Designer Pet Fashion:** The collaboration between Moschino and H & M showcases the trend of high-end fashion brands creating stylish couture for pets. - **Fast-fashion Partnership:** The collaboration between Moschino and H & M highlights the trend of fast-fashion retailers collaborating with luxury brands to offer more accessible designer fashion. - **Celebrity-inspired Pet Fashion:** The Moschino and H & M collaboration taps into the trend of creating pet fashion that resembles celebrity-inspired styles, appealing to a wider consumer base. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation opportunities by expanding into designer pet fashion, tapping into the growing demand for stylish clothing for pets. - **Retail:** The collaboration between Moschino and H & M presents a disruptive innovation opportunity for the retail industry to incorporate high-end designer pet fashion into their product offerings. - **Entertainment:** The partnership between Moschino and Disney offers a disruptive innovation opportunity for the entertainment industry to create collaborations that blend fashion and popular characters, expanding their merchandise range. ## Related on Trend Hunter - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Personalized Pet-Inspired Handbags](https://www.trendhunter.com/trends/bark-jacobs.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md)