# Patterned Maki Wrappers Designer Nori Features Gorgeous Designs to Adorn Sushi Rolls By Susan Keefe | Published 2012-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-nori References: [jeanniejeannie](http://www.jeanniejeannie.com/2012/04/13/designer-nori-delicate-laser-cut-seaweed-patterns/) & [isbbdo.co.jp](http://www.isbbdo.co.jp/) Umino Seaweed Shop recently launched a line of Designer Nori in an attempt to turnaround the company's poor sales following the Tsunami in Japan. The floundering company was looking to reinvigorate the [traditional Japanese food](https://www.trendhunter.com/trends/misaky-tokyo), which hasn't seen an update since the 15th century. With the help of the Japanese advertising firm I&SBBDO, Umino Seaweed Shop is generating worldwide buzz. This intriguing take on the [classic maki wrapper](https://www.trendhunter.com/trends/honey-maple-smoked-salmon-roll) features intricate laser cut designs that elevate the simple Japanese staple to a form of edible art. The patterns signify good fortune, longevity and happiness. When rolled into a snug [sushi roll](https://www.trendhunter.com/trends/pink-sushi-rolls), the Designer Nori creates a dramatic contrasting design between the tender white rice and the deep green of the seaweed. Unlike any maki roll you've seen, this souped-up version of classic, Japanese fare will have you gawking. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Designer Nori:** The introduction of intricately designed seaweed wrappers presents opportunities for unique food presentation and culinary experiences. - **Edible Art:** The use of laser-cut patterns on maki wrappers transforms sushi rolls into visually stunning and Instagram-worthy creations. - **Revitalizing Traditional Cuisine:** Incorporating innovative design elements like Designer Nori can help breathe new life into traditional dishes and attract a modern audience. ### Industries Being Reshaped - **Food Packaging:** The introduction of Designer Nori showcases the potential for creative and visually appealing packaging innovations in the food industry. - **Hospitality:** Restaurants and hotels can leverage the trend of using Designer Nori to offer visually impressive sushi presentations, creating unique dining experiences for guests. - **Food and Beverage Marketing:** The success of Umino Seaweed Shop's Designer Nori demonstrates the power of innovative marketing strategies in promoting traditional food products to new markets. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Pink Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-roll.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Chef-Made Bento Boxes](https://www.trendhunter.com/trends/erewhon-1.md) - [Dessert-Centric Temaki Sushis](https://www.trendhunter.com/trends/mochi-ice-cream-temakis.md) - [Sushi-Inspired Pet Treats](https://www.trendhunter.com/trends/peppy-ehomaki-sets.md)