# Designer Makeup Collaborations NARS Teamed Up with Haute Couture Designer Erdem Moralioglu By Kalin Ned | Published 2018-02-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/designer-makeup References: [vogue](https://www.vogue.com/article/erdem-moralioglu-nars-makeup-lipsticks-eyeshadows-floral-palettes-flower) & [narscosmetics](https://www.narscosmetics.com/) [Erdem Moralioglu's](https://www.trendhunter.com/trends/erdem-1) runway couture fashion shows are characterized by Vogue as a collection of "cinematic silhouettes, luxe fabrics and escapist storytelling," so naturally a [designer makeup collaboration](https://www.trendhunter.com/trends/smashbox-x-ilka) with [NARS](https://www.trendhunter.com/trends/holiday-makeup-collection) would be highly anticipated by consumers. The cosmetic collaboration is a first for the designer and it will divert from traditional fashion-makeup team-ups. Instead, Erdem Moralioglu promises diversity in type and innovation in color—from lip-powdered palettes and practical blotting papers to "standout multi-use highlighting pencils" and 'Voodoo Lily' lipstick colors. Debuting in April of 2018, the NARS x Erdem Moralioglu designer makeup collection has been dubbed 'Strange Flower' and boasts a mixture of bold colors and creamy, natural tonal shades. Photo Credits: Erdem x NARS ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Designer Makeup Collaborations:** The trend of fashion designers collaborating with makeup brands provides an opportunity for disruptive innovation in creating unique and innovative cosmetic products. - **Diversity in Type and Innovation in Color:** The trend of offering diverse product types and innovative color options in designer makeup collections opens up opportunities for disruptive innovation in the cosmetics industry. - **Bold Colors and Natural Tonal Shades:** The trend of combining bold and vibrant colors with natural tonal shades in designer makeup collections presents an opportunity for disruptive innovation in creating versatile and customizable cosmetic products. ### Where This Applies - **Fashion and Beauty:** The fashion and beauty industry is at the forefront of designer makeup collaborations, providing opportunities for disruptive innovation in creating unique and innovative cosmetic products. - **Cosmetics:** The cosmetics industry is embracing the trend of diversity in type and innovation in color, which presents an opportunity for disruptive innovation in creating versatile and customizable cosmetic products. - **Luxury Goods:** The luxury goods industry is incorporating the trend of bold colors and natural tonal shades in designer makeup collections, opening up opportunities for disruptive innovation in creating high-end, versatile cosmetic products. ## Related on Trend Hunter - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Designer Cosmetics Collabs](https://www.trendhunter.com/trends/merit-x-brandon-maxwell.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Collaborative Limited-Edition Holiday Collections](https://www.trendhunter.com/trends/limitededition-holiday-collection.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Coastal France Cosmetics Collections](https://www.trendhunter.com/trends/nars-hot-escape.md)