# Designer Logo Distortion Shirts ‘Conflict of Interest’ Makes Comical Couture Graphic T By Ashley Noelle Lesiak | Published 2013-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designer-logo-distortion References: [coi-nyc](http://www.coi-nyc.com/category/tees) These designer logo distortion tees are fabulous and hilarious. Label ‘Conflict of Interest’ takes high fashion brands and distorts their name to say something a little more gritty. The New York-based label has taken advantage of every major label. The labels that are getting the designer logo distortion treatment are mostly European based. Most of the labels just have their names changed to something more comical, except for Chanel, which has been changed to Chapel and a little stick church has been drawn on around the two ‘C’s. Givenchy has been changed to Giranchy. [Balenciaga](https://www.trendhunter.com/trends/mschf-3) has been changed to Ballinciaga, Tom Ford to Tom Lord, Mui Mui to Nui Nui York. Kenzo was changed to Benzo, Balmain to Brawlmain, Jil Sander to Ill Slander, and [Bottega Veneta](https://www.trendhunter.com/trends/cabat-bag) to [Bodega Vendetta](https://www.trendhunter.com/trends/xt4-og-3). These designer logo distortion shirts are perfect for anyone who wants to wear labels but who doesn’t want to be a walking billboard (or doesn’t want to go bankrupt). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Designer Logo Distortion:** Exploring the trend of distorting high fashion brand logos to create comical and unique designs. - **Comical Couture Graphic Tees:** The rise in popularity of humorous and clever graphic tees that challenge traditional fashion norms. - **Anti-branding Fashion:** The emergence of fashion that subverts traditional branding by distorting logos and creating new meanings. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for retailers to capitalize on the demand for designer logo distortion shirts and offer unique and unconventional clothing options. - **Streetwear:** Disruptive innovation opportunity within the streetwear industry by incorporating comical couture graphic tees into their product offerings. - **Marketing and Advertising:** Brands can explore collaborations with label 'Conflict of Interest' to create unconventional promotional merchandise and attract attention through creative logo distortion. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md)