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# Fashion Designer Home Tours
Versace Casa Casurina

By Marissa Brassfield | Published 2008-09-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-home-tours-versace-casa-casurina
References: [luxist](http://www.luxist.com/2008/09/01/casa-casurina-opens-for-home-tours/) & [casacasuarina](http://www.casacasuarina.com/#)

For years after Gianni Versace’s death, [Casa Casurina](https://www.trendhunter.com/trends/casa-di-fantasia), the demigod fashion designer’s Miami estate, has served as a [private hotel club](https://www.trendhunter.com/trends/maison-margiela-residences). The house is being opened for the first time to the public for $50 tours three times daily for the month of September.

Versace bought Casa Casurina in 1992 for a scant $2.9 million, then infused it with his [legendary style](https://www.trendhunter.com/trends/designer-of-dreams). The 1930s home features architecture based on Alcazar de Colon, a 16th century home in Santo Domingo that was built by the son of Christopher Columbus.

Among the home’s quirkier accents are a guest room that was designed especially for Madonna, a 12-person shower, a marble toilet and an observatory that overlooks Miami Beach. Casa Casurina was the home in which Versace was killed in 1997. Tours of the home are given by a Versace-clad guide.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 53% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Home Tours:** Disruptive innovation opportunity: Creating exclusive and immersive experiences for luxury home tours, showcasing unique architectural features and celebrity connections.
- **Fashion-inspired Design:** Disruptive innovation opportunity: Integrating fashion elements and iconic designer styles into home decor and architectural design.
- **Celebrity-owned Property Experiences:** Disruptive innovation opportunity: Offering curated experiences at celebrity-owned properties, providing insight into their personal lifestyles and design choices.

### Sectors Adopting This

- **Hospitality:** Disruptive innovation opportunity: Developing exclusive hotel club experiences by opening up private celebrity-owned properties for public tours.
- **Interior Design:** Disruptive innovation opportunity: Incorporating fashion-inspired designs and unique architectural features into interior design projects.
- **Tourism:** Disruptive innovation opportunity: Creating tailored tour experiences focused on celebrity-owned properties, attracting tourists seeking unique and exclusive attractions.

## Related on Trend Hunter

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- [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md)
- [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md)
- [Architectural Furniture Showcases](https://www.trendhunter.com/trends/casa-malaparte-furniture.md)
- [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md)
- [Historic Villa Galleries](https://www.trendhunter.com/trends/villa-paula.md)
