# Anti-Designer Handbags The Not Chanel Body Bag Blatantly Boasts its Lack of Luxury Branding By M | Published 2016-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designer-handbag References: [coolhunting](http://www.coolhunting.com/buy/not-chanel-bag-sensi-studio) & [shopbop](https://www.shopbop.com/) Luxury brands often add value to its products simply by attaching a logo or emblem to the designs, and the Not [Chanel](https://www.trendhunter.com/trends/zero-collective) cross body bag by Sensi Studio is an anti-designer handbag design that clearly points to the fact that it is not a real Chanel product. The tongue-in-cheek designing creatively plays on the fact that the bag is much more [affordable and still just as stylish](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag) as a real Chanel bag with playful embroidery and a whimsical design. Sensi Studio has put together a quilted version of the classic black Chanel handbag that has a much more lax and bohemian aesthetic. The bag is woven with the words "Not Chanel" stitched boldly in pink along the front. The purse also features a chain with [whimsical and colorful feather embellishments](https://www.trendhunter.com/trends/bag-charm). The transparent anti-labelling speaks to consumers refuting to pay high costs for luxury products simply for the brand name. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 91% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Anti-designer Handbags:** Disruptive innovation opportunity: Explore the market for affordable, non-branded handbags that offer stylish designs. - **Whimsical Embellishments:** Disruptive innovation opportunity: Introduce playful and colorful embellishments to elevate the design and appeal of handbags. - **Transparent Anti-labelling:** Disruptive innovation opportunity: Create products that cater to consumers who prioritize quality and style over the brand name. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Develop innovative designs and materials for the fashion accessories industry, such as handbags, to cater to diverse consumer preferences. - **Luxury Goods:** Disruptive innovation opportunity: Target consumers looking for more affordable alternatives to luxury brands by offering stylish and well-designed products without the high price tag. - **Textile and Embellishment:** Disruptive innovation opportunity: Explore new techniques and materials for creating whimsical and visually appealing embellishments for various products, including handbags. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Luxury Handbag Dupes](https://www.trendhunter.com/trends/wirkin.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Branded Canvas Accessories](https://www.trendhunter.com/trends/bottega-veneta-4.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md)