# Boutique Designer Gyms Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit By Jana Pijak | Published 2017-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-gym References: [buro247.me](http://www.buro247.me/lifestyle/health-fitness/dsquared2-opens-ceresio-7-gym-and-spa.html) The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label's latest foray into experiential marketing -- the private health club is located in the basement of the label's Milan flagship store and gives new meaning to the concept of [multi-functional retail spaces](https://www.trendhunter.com/trends/christian-dior-beauty-boutique). Founded by twin designers Dean and Dan Caten, Canadian brand Dsquared2 is synonymous with selling a luxurious lifestyle and its newly opened [gym and spa](https://www.trendhunter.com/trends/luxurious-wellness-destination) targets [health-conscious fashion fans](https://www.trendhunter.com/trends/health-club). Spanning over 19, 000 square feet, this designer gym consists of four key areas: a fitness studio, a spa that is equipped with a swimming pool and baths, along with medical and nutrition-focused spaces. Embracing a "360-degree approach to well-being," Dsquared2 lets loyal customers experience a new level of exclusivity and ensures its brand identity is displayed all throughout its new health club. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** The Ceresio 7 Gym and Spa demonstrates the potential for luxury brands to create unique and immersive experiences for their customers. - **Luxury Fitness:** The designer gym trend highlights the growing demand for high-end fitness facilities that cater to affluent clientele. - **Multi-functional Retail Spaces:** By incorporating a gym and spa within its flagship store, Dsquared2 showcases the potential for retail spaces to serve multiple purposes. ### Where This Applies - **Fashion:** Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers. - **Health and Wellness:** The rise of boutique designer gyms presents opportunities for the health and wellness industry to tap into the luxury fitness market. - **Retail:** Retailers can explore the concept of incorporating fitness facilities into their stores to create unique and memorable shopping experiences. ## Related on Trend Hunter - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Reinvented Fitness Design Exhibitions](https://www.trendhunter.com/trends/design-to-move.md) - [Luxury Branded Spa Experiences](https://www.trendhunter.com/trends/christian-dior-spa.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Integrated Home Gym Systems](https://www.trendhunter.com/trends/ottogano.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md)