# Designer Grocery Concepts Artist Peddy Mergui Reimagines Fashion Brands as Food Brands By Meghan Young | Published 2015-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-grocery References: [fastcodesign](http://www.fastcodesign.com/3040466/what-if-nike-sold-oranges-and-apple-sold-imilk) & [peddymergui](http://www.peddymergui.com/) Artist Peddy Mergui has created a range of designer grocery concepts that re-imagines what fashion brands would look like if they designed food products instead. Since fashion is one of the biggest influencers on consumerism, it is only natural that someone would be interested in how that sway would translate in another realm. Mergui writes, "As a designer myself, I am always asking myself what the ethical boundary is when it comes to a design's ability to influence consumption." Of course, the designer grocery concepts look very excessive, especially the [carton of eggs by Louis Vuitton](https://www.trendhunter.com/trends/cartons-of-eggs). Each egg does not need to come individually wrapped. Of course, [Apple](https://www.trendhunter.com/trends/designers-of-tomorrow) and milk go together like Sunny and Cher. The designer grocery products are part of a larger project, Wheat is Wheat is Wheat. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fashion-branded Foods:** Peddy Mergui's designer grocery concepts showcase an opportunity for fashion brands to extend into the food industry and create branded food products that appeal to consumers. - **Excessive Packaging Reduction:** Mergui's Louis Vuitton egg carton highlights an opportunity for companies to reduce excessive packaging in food products. - **Ethical Design Boundaries:** Mergui's project raises questions about the ethical boundaries of design and its influence on consumerism. ### Who This Affects Most - **Fashion Industry:** Fashion brands can explore the food industry and market designer food products that align with their brand values. - **Packaging Industry:** The packaging industry can use Mergui's concepts as inspiration to create eco-friendly and sustainable packaging options that reduce waste and excess. - **Design Industry:** Designers can think critically about their ethical responsibilities and the impact their designs may have on consumer behavior, challenging the boundaries of design and its relationship with consumption. ## Related on Trend Hunter - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md)