# Birthday Pop-Up Shops Gap Turns 40 With a Little Designer Help By Marissa Liu | Published 2009-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/designer-gap References: [vogue](http://www.vogue.co.uk/news/daily/090814-garance-dore-for-gap.aspx) [Gap](https://www.trendhunter.com/trends/gap-1) will be celebrating its 40th anniversary with a [pop-up concept store](https://www.trendhunter.com/trends/anya-hindmarch-x-boots) on Carnaby Street in London. The store will carry items such as artist and designer collaborations and exclusive denim styles. Gap’s executive vice president of design, Patrick Robinson, has tapped famed street style photographer Garance Dore to curate an [exhibition of her work](https://www.trendhunter.com/trends/apoc-london) for the store as well as contribute illustrations that will appear on t-shirts. Other artists and designers whose collaborations will be appearing at the pop-up store alongside Mlle Dore include Pierre Hardy, Albertus Swanpoel and Pharell Williams. The 1969 Gap concept store in London opens on September 10 for 19 days and 69 hours. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pop-up Retail:** The rise of pop-up shops presents opportunities for brands to create unique and temporary retail experiences for customers. - **Collaborative Design:** The trend of collaborating with artists and designers allows brands to bring fresh perspectives and unique products to market. - **Limited Edition Collections:** Creating exclusive collections and limited edition items generates excitement and urgency among consumers, driving sales and brand loyalty. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the concept of pop-up shops and collaborative design to create buzz and offer unique shopping experiences to customers. - **Retail:** Retailers can embrace pop-up retail and limited edition collections to attract customers, drive foot traffic, and increase sales. - **Art and Design:** Artists and designers can explore collaborations with retail brands to showcase their work and reach a wider audience. ## Related on Trend Hunter - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Designer-Curated Vintage Capsules](https://www.trendhunter.com/trends/gapvintage.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md)