# Jello Scapes Architects for Aid By Going Like Sixty | Published 2009-04-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/designer-food-for-good-cause-architects-get-jiggly-wit-it References: [jellymongers](http://www.jellymongers.co.uk/competition.html) Normally architects don't like to deal with the jiggle factor when designing a structure. But when your raw material jelly, it is a prerequisite. [Bompas & Parr](https://www.trendhunter.com/trends/metaverse-distillery) are running a [jelly design competition](https://www.trendhunter.com/trends/angel-delight-bubble-jelly) as part of this summer's London Festival of Architecture. The resulting molds and preparatory material will be auctioned on behalf of [Architects for Aid](https://www.trendhunter.com/trends/what-goes-around-bandstand), a charity dedicated to providing building expertise to NGOs and community groups. **Implications** - These jello creations use a popular childhood food to form an enticing architectural structure. With contemporary society being inundated with modern commodities, companies that use familiar games or associations from youth will attract a large consumer base yearning to experience these years gone by. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Jelly Design Competitions:** Opportunity for architects and designers to explore unconventional materials and create unique structures using edible mediums like jelly. - **Nostalgic Marketing:** Using childhood games or associations to evoke nostalgia and attract consumers who long for the experiences of their youth. - **Charitable Auctions:** Auctioning off creative and unique products for charitable causes, creating a win-win situation for both the consumer and the charity. ### Sectors Adopting This - **Architecture:** Architects have the opportunity to explore unconventional materials and push the boundaries of design with edible mediums like jelly. - **Food and Beverage:** Food and beverage companies can tap into nostalgia to create innovative products or experiences that resonate with consumers. - **Non-profit/ngo:** Non-profit organizations and NGOs can leverage creative auctions to raise funds for their causes, attracting donors through unique and one-of-a-kind items. ## Related on Trend Hunter - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md) - [Retro Jelly Mold-Inspired Mirrors](https://www.trendhunter.com/trends/jelly-mirror.md) - [Humorous Jelly Dessert Debuts](https://www.trendhunter.com/trends/jell-o-2.md) - [Curvaceous Artful Play Pavilions](https://www.trendhunter.com/trends/play-pavilion.md) - [Vibrantly Artful Playful Pavilions](https://www.trendhunter.com/trends/play-pavilion-1.md) - [Unconventional RTD Cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails.md) - [Vibrantly Pink Skelter Installations](https://www.trendhunter.com/trends/stay-playful.md) - [Sophisticated Jello Shots](https://www.trendhunter.com/trends/solid-wiggles.md)