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# Synthetic Couture Drug Sculptures
Jonathon Paul Uses Fashion Labels To Comment on Designer Drugs

By Jonathon Brown | Published 2012-11-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-drugs
References: [highsnobiety](http://www.highsnobiety.com/2012/11/16/designer-drugs-by-jonathan-paul/) & [desireobtaincherish](http://www.desireobtaincherish.com/)

Sculptor Jonathon Paul combined pill capsules and high end fashion label logos for this edgy sculpture series called Designer Drugs.

Designer drugs are pills like MDMA, ketamine, GHB, Rohypnol, LSD (acid) and methamphetamine. According to Teens.drugabuse.gov, designer drugs are "created by changing the properties of a drug that comes from a plant—such as cocaine, morphine, or marijuana—using the tools of chemistry."

Taking the term to new literal heights, Paul decided to comment on the "high end" image of designer drugs by branding pills with labels like Yves St. Laurent, Louis Vuitton, Chanel and Hermes.

The Designer Drugs sculptures are made of resin casted acrylic, colored and placed in typical pill packaging. What kind of buzz would you get off a few Louis?

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 66% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Designer Drug Art:** Combining fashion labels with designer drugs in art presents an opportunity for artists to comment on societal issues in a unique way.
- **Resin Casting Techniques:** Using resin casting techniques in art allows for the creation of unique and intricate pieces that are durable and long-lasting.
- **Brand Parodies:** Creating parodies of high end fashion labels presents an opportunity for artists to explore concepts such as materialism and consumer culture.

### Sectors Adopting This

- **Pharmaceuticals:** The pharmaceutical industry can explore the potential for innovative product design by collaborating with artists and designers.
- **Art:** The art industry can continue to push boundaries and explore new mediums and concepts, such as designer drug art, to make a social commentary and evoke reflection.
- **Fashion:** The fashion industry can be inspired to embrace innovation and challenge traditional ways of thinking by exploring unexpected collaborations with designers from other industries.

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