# Co-Branded Designer Driving Initiatives Bar Louie & Coca-Cola Give Away Free Non-Alcoholic Drinks By Grace Mahas | Published 2021-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-driving-initiatives References: [barlouie](http://barlouie.com/locations)  In an effort to promote safe, responsible driving, the Original Gastrobar recently joined forces with [Coca-Cola](https://www.trendhunter.com/trends/sonic-cocacola-your-way) to launch a unique designated driver campaign. Now through December 31st, 2021, from 4 pm to close, when a group enters any [Bar Louie](https://www.trendhunter.com/trends/cocktails-for-a-cause) location, their DD will receive free [Coke](https://www.trendhunter.com/trends/cocacola-and-bacardi) products all evening long. The staff have been trained to recognize when a guest is refraining from alcohol due to drinking. If a guest is identified, the server will tell the individual about the program and thank them for their commitment to safety. The manager will then comp all of their non-alcoholic Coke products for the remainder of their visit. I “The holidays are a special time when families and friends gather and celebrate together,” said Bar Louie CEO Tom Fricke. “Whether you’re out drinking with friends you haven’t seen in a while, or you just need a break from the in-laws, Bar Louie is here for you. And above all, we want our guests to be safe. This partnership with Coca-Cola invites our designated driver guests to join in the fun with alcohol-free beverages as we all celebrate the holiday season.” Image Credit: Coca-Cola, Bar Louie ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Designated Driver Campaigns:** Businesses are partnering with non-alcoholic beverage companies to launch designated driver campaigns that promote safe and responsible drinking, creating an opportunity for brands to increase their visibility while promoting safety. - **Alcohol-free Options:** Companies are offering more alcohol-free options to promote responsible drinking and provide alternative choices for customers, creating an opportunity for innovation in beverage development and marketing. - **Responsible Socializing:** The rise of designated driver campaigns and alcohol-free options reflects a growing focus on responsible socializing, creating an opportunity for businesses to align themselves with this trend and build a positive brand image. ### Who This Affects Most - **Hospitality:** Hotels, bars, and restaurants can partner with non-alcoholic beverage companies to launch designated driver campaigns and offer more alcohol-free options, creating a safer and more inclusive environment and appealing to a wider range of customers. - **Beverage:** Beverage companies can develop and market a broader range of non-alcoholic products to meet the demand for alcohol-free options and appeal to the growing market of health-conscious consumers. - **Transportation:** Ride-sharing companies and public transportation companies can partner with businesses to promote designated driver campaigns and offer discounts or rewards to encourage responsible drinking and safe travel. ## Related on Trend Hunter - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [Festive Restaurant Catering Menus](https://www.trendhunter.com/trends/seasonal-catering-specials.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Mobile Advent Calendar Promotions](https://www.trendhunter.com/trends/appvent-calendar.md) - [Hunger-Fighting Cocktails](https://www.trendhunter.com/trends/cocktail-for-a-cause.md) - [Patriotic Olympic Cocktail Menus](https://www.trendhunter.com/trends/living-the-american-dream.md) - [Dry January-Themed Menus](https://www.trendhunter.com/trends/the-spicy-agaverita.md) - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md)