# Designer Collaboration The Converse / Varvatos Vintage Collection By Juan Carlos Bonilla | Published 2007-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designer-collaboration-the-converse-varvatos-vintage-collection References: [converse](http://www.converse.com/zfeatureproductmatrix.asp?zgenid=&zcatid=12&leftnavid=7&bhfv;=-2&bhfx;=&bhbb=1&bhqs=1) With an old fashioned style, John Varvatos is teaming with [Converse](https://www.trendhunter.com/trends/cocacola-converse) to give a unique touch to the [Converse Line](https://www.trendhunter.com/trends/converse-chucks-in-love). This kind of [Joint Venture](https://www.trendhunter.com/trends/rise-through-the-ropes) is more popular these days, and helps to add cool to retro vintage style. Take a look at these shoes and see if your next stylish sneakers will have a touch of John Varvatos **Implications** - Every design in this line would perfectly match the distressed and vintage feel that is being widely adapted by the rising generation. Jeans are torn to make them seem worn out and shirts are faded and feature characters from retro comics and cartoons. This line is exactly what the distressed look calls for. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 82% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Vintage Style:** Opportunity for designers to collaborate with brands and create unique, cool retro vintage products. - **Joint Ventures:** Growing popularity of joint ventures between designers and brands to create innovative and distinctive products. - **Distressed Aesthetic:** Increasing demand for products that match the distressed and vintage feel adopted by the rising generation. ### Where This Applies - **Fashion:** Fashion industry can explore partnerships with designers to create retro vintage clothing and accessories. - **Footwear:** Opportunity for footwear industry to collaborate with designers and create stylish sneakers with a touch of vintage aesthetics. - **Retail:** Retail industry can capitalize on the distressed aesthetic trend by offering a range of vintage-inspired products to meet consumer demand. ## Related on Trend Hunter - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md)