# Fashionable Designer Cocktails Ritz-Carlton's Jimmy Choo Cocktail Drinks Are Made for Him & Her By Laura McQuarrie | Published 2014-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/designer-cocktail References: [luxurylaunches](http://luxurylaunches.com/gastronomy/sip-jimmy-choo-cocktails-at-the-ritz-carlton-hong-kong-worlds-highest-hotel.php) & [ritzcarlton](http://www.ritzcarlton.com/en/Properties/HongKong/Rooms/Default.htm) The Lounge & Bar at the [Ritz-Carlton](https://www.trendhunter.com/trends/neighborhood-cocktail-menu) now offers designer cocktails specifically designed as "Him & Her" drinks by fashion icon [Jimmy Choo](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper). The cocktails take inspiration from the Jimmy Choo Autumn/Winter 2014 collection and are decorated with lavish garnishes that will appease all shoe lovers. For her, the Jimmy Choo cocktail takes cues from a delicate orchid flower, showing off a vibrant color from a mix of raspberry, vodka, lime and elderflower liqueur. In contrast, the more masculine drink is made from a French herbal liqueur and an 18-year Islay smoky single malt, topped off with vermouth for a taste that's slightly bitter and sweet. For non-drinkers, there's a third cocktail—the Virgintini Berry Cloud, that's just as dreamy. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Designer Cocktails:** Opportunity for creating signature cocktails inspired by fashion brands, catering to consumers looking for unique and trendy drink experiences. - **Gender-specific Drinks:** Potential to develop specialized cocktails targeted at specific genders, diversifying the drink offerings and appealing to a wider range of customers. - **Luxury Garnishes:** Chance to innovate and create visually stunning cocktails by using lavish garnishes, enhancing the overall drinking experience and attracting Instagram-savvy customers. ### Sectors Adopting This - **Hospitality:** Hospitality businesses can leverage designer cocktails to elevate their drink menus and provide guests with a unique and luxurious experience. - **Fashion:** Fashion brands can venture into collaborations with bars to create signature cocktails that represent their brand identity and cater to their target audience. - **Beverage:** Beverage companies have the opportunity to introduce new drink concepts and luxury garnishes, elevating their product offerings and appealing to consumers seeking both indulgence and aesthetics. ## Related on Trend Hunter - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Luxe High Tea Cafés](https://www.trendhunter.com/trends/choo-cafe.md) - [Hyperlocal Cocktail Drinks](https://www.trendhunter.com/trends/neighborhood-cocktail-menu.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Chocolate Cherry Cocktails](https://www.trendhunter.com/trends/chocolate-cherry-cocktail.md) - [Celebrative Cocktail Menus](https://www.trendhunter.com/trends/jade-yorkville.md)