# Yves Saint Laurent Designer Caviar Caviar House and Prunier By Alex Covert | Published 2007-12-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/designer-caviar-ysl-house-and-prunier References: [luxist](http://www.luxist.com/2007/11/29/yves-st-laurent-designer-caviar/) If you like your caviar like you like your art, then this special edition from the [Caviar House](https://www.trendhunter.com/trends/crisps-and-caviar-collection) and Prunier is for you. The caviar comes packaged in a [designer tin can](https://www.trendhunter.com/trends/hunter-luxury) - each year featuring a previously unreleased painting by [Yves](https://www.trendhunter.com/trends/azzedine-alaa-foundation) Saint Laurent. The price is £295 for 125g of quality fish eggs. **Implications** - Packaging is just as important as the product nowadays, and sometimes can become one of the major selling points for a product. As a way to entice consumers to buy a specific item, designer packaging creates memorability in the fact that consumers can and will want to keep a product's packaging long after the product is used. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Designer Packaging:** The trend of designer packaging enhances product appeal and creates memorable experiences for consumers. - **Art-inspired Packaging:** Integrating art into packaging design adds value and uniqueness to products, attracting art enthusiasts. - **Memorable Packaging:** Creating packaging that is worth keeping long after the product is used enhances brand loyalty and encourages repeat purchases. ### Industries Being Reshaped - **Luxury Goods:** Luxury brands can leverage designer packaging to elevate the perceived value of their products and create a differentiated brand identity. - **Food and Beverage:** Food and beverage companies can incorporate art-inspired packaging to enhance the visual appeal of their products and attract art-loving consumers. - **Consumer Goods:** Brands in various consumer goods sectors can focus on creating memorable packaging to stand out in crowded markets and build brand recognition. ## Related on Trend Hunter - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Caviar Starter Sets](https://www.trendhunter.com/trends/caviar-starter1.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Budget-Conscious Capelin Caviars](https://www.trendhunter.com/trends/caviars.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Traceable Californian Caviar](https://www.trendhunter.com/trends/traceable-caviar.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md)