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# Organization-Forward Designer Bowls
The Kuru Line is an Iittala x Philippe Malouin Collaboration

By Kalin Ned | Published 2020-01-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-bowls
References: [dezeen](https://www.dezeen.com/2019/12/30/iittala-kuru-collection-philippe-malouin-design/) & [philippemalouin](http://philippemalouin.com)

The Kuru collection makes sculptural designer bowls available to consumers and the range is meant “for people who lose their keys.” The products are launched by Iittala – a modern Finnish homeware brand who enlisted a British-Canadian designer Philippe Malouin to curate the aesthetic of the offerings.

The designer bowls range in material – from glass to ceramic. Their function is to help organize the home, while still being able to contribute to the overall atmosphere of the interior. In terms of the color palette, Philippe Malouin kept to subdued hues like light grey, beige, and white. This allows for each of the designer bowls to be integrated with no problem in any living space and it also draws attention to the shape of the dish.

Image Credit: Dezeen

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 92% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Designer Bowls:** Opportunity for innovative designs and materials to create functional and aesthetically pleasing bowls for organizing homes.
- **Sculptural Homeware:** Potential for the development of unique and artistic homeware pieces that serve a practical purpose.
- **Integrating Function and Design:** Disruption can occur by seamlessly merging functionality with aesthetic appeal in household products.

### Who This Affects Most

- **Homeware:** Homeware retailers can explore opportunities to offer designer bowls and other functional yet visually appealing products.
- **Interior Design:** Opportunity for interior designers to incorporate sculptural homeware pieces that serve a practical purpose into their designs.
- **Home Organization:** Companies in the home organization industry can innovate by offering stylish and functional solutions for organizing spaces.

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