# Sculptural Fashion Shops This Louis Vuitton Designer Boutique Boasts an Impressive Focal Point By Laura McQuarrie | Published 2014-10-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/designer-boutique References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2013/11/a-touch-of-marc.html) & [vogue](http://www.vogue.co.uk/news/2013/11/07/louis-vuitton-opens-selfridges-townhouse) The three-floor [Louis Vuitton Townhouse](https://www.trendhunter.com/trends/the-louis) inside [Selfridges](https://www.trendhunter.com/trends/samsung-space) is a sharp-looking [designer boutique](https://www.trendhunter.com/trends/luxury-boutique) that was designed by Gwenaël Nicolas. One of the most stunning elements of the space is a round glass elevator that's surrounded by a spiraling structure that spans all three floors. On the bottom floor, the shop is home to Vuitton's leather goods, as well as a Digital Atelier, which takes the form of an interactive table where shoppers can get a peek into the history of the brand and its high-quality craftsmanship. Beyond this, the space houses a stylish range of clothing and accessories for men and women. Although the interior of the shop is quite the marvel on its own, it is also adorned with art by Barnaby Barford and Katsumi Hayakawa. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sculptural Retail Spaces:** Creating retail spaces that feature unique, sculptural focal points to provide an immersive experience for customers. - **Interactive Shopping:** Incorporating interactive elements into retail spaces to enhance the customer shopping experience. - **Art-inspired Retail Design:** Incorporating art installations and sculptures into retail design to create a memorable shopping experience. ### Sectors Adopting This - **Fashion Retail:** Innovative fashion brands can incorporate unique sculptural and interactive elements into their brick-and-mortar stores to create a memorable shopping experience for their customers. - **Luxury Retail:** Designers of luxury fashion brands can use art-inspired design and high-end materials to create a unique and indulgent experience for luxury shoppers. - **Interior Design:** Interior designers can explore the use of sculptural elements and interactive installations to create dynamic and engaging retail spaces for their clients. ## Related on Trend Hunter - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md)