# Luxuriously Sleek Bicycles The Purple Blast Designer Bike Rolls in at $16,300 By Jonathon Brown | Published 2012-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-bike References: [luxurylaunches](http://www.luxurylaunches.com/transport/vandeyk_purple_blast_bicycle_collection_unveiled.php) & [vandeyk.de](http://www.vandeyk.de/index.php/purple-blast.html) This designer bike, called Purple Blast, has a lot to live up to. The concept is described as "an art object on two wheels" and will come with a price tag of $16,300. Made by Vandeyk Contemporary Cycles, Purple Blast is limited to 25 pieces and put together by hand in Germany. Vandeyk designed this bike as part of a collaboration with a variety of multi-disciplinary artists and experts to create a cross between design, art and functionality. The bike has electronic shifting technology with wiring carrying the signals throughout the frame. It also has [Columbus](https://www.trendhunter.com/trends/crushable-ipa) XCr stainless steel frames and uses pieces from high-end manufacturers such as ENVE Composites. The bubble gum purple paint job comes courtesy of an unnamed “sophisticated” paint shop known for work on “super-sports cars.” Also including a video production component to this launch, Vandeyk unveiled Purple Blast in a short film called NOWNESS, by [United Visual Artists](https://www.trendhunter.com/trends/fun-food-crunch). Using a series of lighting patterns and a revolving wheel, the video is somewhat hypnotic and probably not suitable for anyone with Epilepsy. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Luxury Designer Bicycles:** Disruptive innovation opportunity: Create high-end, limited edition bicycles that combine art and functionality for an exclusive market. - **Electronic Shifting Technology:** Disruptive innovation opportunity: Develop advanced electronic shifting systems for bicycles to enhance performance and user experience. - **Collaborative Design Projects:** Disruptive innovation opportunity: Foster collaborations between artists, designers, and experts to create unique and visually striking bicycles that appeal to a niche audience. ### Industries Being Reshaped - **Luxury Goods:** Disruptive innovation opportunity: Introduce luxury bicycles as a new category within the luxury goods industry, targeting affluent consumers who value exclusivity and stylish design. - **Cycling and Sporting Goods:** Disruptive innovation opportunity: Partner with high-end manufacturers and technology companies to create innovative and cutting-edge bicycles and accessories. - **Film and Media Production:** Disruptive innovation opportunity: Explore the use of creative and visually captivating videos to promote and market luxury bicycles, capturing the attention of potential buyers. ## Related on Trend Hunter - [Bespoke Mountain Bikes](https://www.trendhunter.com/trends/unique-mountain-bike.md) - [High-End Touring Bicycles](https://www.trendhunter.com/trends/custom-titanium-touring-bicycle.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md) - [Luxury Electric Bike Models](https://www.trendhunter.com/trends/bmw-ce-02.md) - [Luxury Automaker E-Bikes](https://www.trendhunter.com/trends/mercedes-e-bikes.md) - [Bespoke Steel E-Bikes](https://www.trendhunter.com/trends/steel-ebike.md) - [Collaboration Supercar-Inspired Bikes](https://www.trendhunter.com/trends/exploro-racemax-x-huracn-sterrato.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md)