# Designer Baby Wipes The New Baby Wipe Box Designs by Huggies Blend in Fashionably By Alexander Lam | Published 2013-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/designer-baby-wipes References: [thedieline](http://www.thedieline.com/blog/2013/5/29/huggies-designer-tubs.html) & [huggies](http://www.huggies.com/en-US/products/wipes/naturalcare) Helping parents everywhere beautify their homes, [Huggies](https://www.trendhunter.com/trends/huggies1) has developed [designer baby wipe containers](https://www.trendhunter.com/trends/nicepak-wetnaps). Instead of the conventional plain packaging, the new containers are now packaged with "décor-inspired" patterns. In addition, they have "discrete side-loading refill and [minimal branding](https://www.trendhunter.com/trends/blanco-1)," according to the product site. As a result, parents can keep their homes looking stylish without sacrificing convenience. The chic and elegant boxes come in a variety of styles. Each box has a different modern pattern that could fit in at a clothing store. The boxes also come in a variety of colors to match any style. Branded as "Baby wipes with grown-up style," the designs, according to Kimberly-Clark, will capture more of the affluent younger parent crowd. By introducing a fashionable design, placing more wipe boxes throughout the house should be more appealing. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Designer Baby Products:** Companies can disrupt the baby market by incorporating sleek design elements into their baby products. - **Minimalist Branding:** Companies can attract more affluent younger parents by offering minimalist packaging and branding. - **Home Decor-inspired Packaging:** Companies can differentiate themselves by creating unique and stylish packaging that doubles as home decor. ### Sectors Adopting This - **Baby Care Products:** Design-focused baby care product companies can gain market share by integrating stylistic design elements into their products. - **Home Goods:** Home goods companies can enter the baby market by creating products with unique and stylish packaging that serve a dual purpose as baby products and home decor. - **Packaging and Branding:** Innovative packaging and branding companies can gain a competitive edge by offering minimalist and trendy designs that appeal to younger affluent parents. ## Related on Trend Hunter - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Minimally Packaged Cosmetic Wipes](https://www.trendhunter.com/trends/the-cheeky-panda-dry-wipes.md) - [Flushable Baby Wipes](https://www.trendhunter.com/trends/the-flush-wipe.md) - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Sensitive Skin Diaper Innovations](https://www.trendhunter.com/trends/skin-essentials.md) - [Gentle Baby Wipes](https://www.trendhunter.com/trends/parasol-co.md) - [Sleek Modern Baby Lines](https://www.trendhunter.com/trends/modern-baby-line.md) - [Festive Cartoon Diapers](https://www.trendhunter.com/trends/grinchthemed-diapers.md)