# Customized Sprinting Shoes 'Designed to Win' Footwear Will Help Athletes Run Faster By Katherinev123 | Published 2012-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designed-to-win References: [fashioningtech](http://www.fashioningtech.com/profiles/blogs/3d-printed-shoes-for-olympic-athletes) & [lucfusaro](http://www.lucfusaro.com/en/sport/skin/skin.php) Luc Fusaro, a student at the [Royal College of Art and Imperial College London](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27), has designed a special shoe called 'Designed to Win' as part of his final project. Presented at his graduation show, the Designed to Win shoe is a customized, [3D-printed shoe](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld) that aims to help athletes sprint faster. Fusaro's aim was to apply 3D printing technology to customize [sprinting footwear](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite) that will help athletes save fractions of a second during races, something that could mean the difference between winning and losing. The prototype created weighs only 96 grams, and as you'll see in the video, the process involves using 3D modeling as well as testing soles with varying stiffness to find the optimal one for each athlete. So far, the prototype has been tested on several amateur athletes based in London. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customized Sprinting Footwear:** The trend of using customization and 3D printing technology to create sprinting shoes that help athletes run faster. - **3D Printing for Performance Enhancement:** The trend of utilizing 3D printing technology to optimize athletic performance by creating customized shoes with specific features and functionalities. - **Athlete-specific Sole Stiffness:** The trend of developing sprinting shoes with soles that can be adjusted to an athlete's individual needs and preferences, focusing on optimizing running speed and performance. ### Where This Applies - **Sports Equipment Manufacturing:** The sports equipment manufacturing industry can explore the disruptive innovation opportunity of incorporating 3D printing technology to create customized sprinting shoes and gain a competitive edge. - **3D Printing Industry:** The 3D printing industry can leverage the demand for athlete-specific performance-enhancing footwear by developing advanced printing techniques and materials specifically tailored for sports applications. - **Athletic Footwear Retail:** The athletic footwear retail industry can tap into the trend of customized sprinting shoes by collaborating with designers, manufacturers, and athletes to offer personalized and high-performance footwear options to athletes. ## Related on Trend Hunter - [3D-Printed Winter Sport Shoes](https://www.trendhunter.com/trends/bobsled-footwear.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Performance Running Footwear Models](https://www.trendhunter.com/trends/performance-running-footwear.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md)