# Donut-Inspired Sneakers NIKEiD Lets Consumers Customize Their Shoes with a 'Ky-rispy Kreme' Print By M | Published 2016-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designed-sneakers References: [kicksonfire](http://www.kicksonfire.com/nike-kyrie-2-ky-rispy-kreme-on-nikeid/) & [nike](http://www.nike.com) [Nike](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) is allowing consumers to personalize their pair of Nike Kyrie 2 basketball shoes via NIKEiD with a specialized 'Ky-rispy [Kreme](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts)' print that turns the shoes into a designed sneaker that references the [fried pastry](https://www.trendhunter.com/trends/krispy-kreme-and-crocs). The shoes are subtle in their nod to the sweet food, focusing more so on the athletic look of the sport sneaker. The 'Ky-rispy Kreme' print is a technicolor pattern available specifically through NIKEiD that combines food with sport culture. The print features a circular embossed pattern paired with bright pink, orange and purple hues swirled together on the back heel of the basketball shoe. The sneaker is complete with a red and white speckled bottom, white soles, red laces and green Nike swoosh logo. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customized Sneakers:** The trend of personalized sneakers is growing, offering opportunities for companies to offer more customization options to their customers. - **Food-inspired Fashion:** The fusion of food and fashion is becoming a popular trend, creating new opportunities for collaborations and designs. - **Athletic Leisurewear:** The trend of incorporating athletic elements into everyday fashion is growing, opening new markets for companies to create comfortable and stylish clothing. ### Where This Applies - **Athletic Footwear:** Athletic footwear companies can continue to innovate by offering more personalized options and collaborations with other industries such as food. - **Fashion:** Brands in the fashion industry can explore food-inspired designs and collaborations with athletic brands to create unique fashion items. - **Retail:** Retail companies can take advantage of the growing trend of personalized fashion by offering more customization options in their stores and online. ## Related on Trend Hunter - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Athletic Donut-Themed Sneakers](https://www.trendhunter.com/trends/tim-hortons-5.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md)