# Ethical Product Emails Designed Good is a Members-Only Socially Conscious Shopping Newsletter By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/designed-good References: [idealist.org](http://www.idealist.org/view/org/g5DpgsXHB7SP/) & [designedgood](http://www.designedgood.com/) What's makes Designed Good different from many online social good websites that sell ethical products is firstly, it's focus on design and secondly, that it's based around being a newsletter where items are emailed to you on a weekly basis. It's a membership-based companies in which members get special deals on the products offered. Some of the past products include clothing such as Back to the 80's Sweater, Mr. Bean Beanie, Sound the Alarm tank and home accessories such as Vers 1Q speakers and a Backgammon Set DIY Kit. The start-up social business was founded in Williamstown, Massachusetts not too long ago, in April of 2012, when it received the Williams College Business Plan competition in the same month. **Contact Information** Designed Good [website](http://www.designedgood.com/) Designed Good on [Facebook](https://www.facebook.com/DesignedGood) Designed Good on [Twitter](https://twitter.com/DesignedGood) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Conscious Newsletters:** Opportunity for businesses to create membership-based companies that offer exclusive ethical products through weekly emails. - **Design-focused Ethical Products:** Opportunity to differentiate in the online social good market by prioritizing design in the creation of ethical products. - **Special Deals for Ethical Products:** Opportunity to attract socially-conscious consumers with special deals and discounts on ethical products. ### Who This Affects Most - **E-commerce:** Opportunity for e-commerce companies to offer a new subscription-based model for ethical products. - **Fashion:** Opportunity for fashion companies to prioritize design in the creation of ethically-produced clothing. - **Consumer Goods:** Opportunity for consumer goods companies to attract consumers with socially and environmentally responsible products. ## Related on Trend Hunter - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Creator-Driven Marketplaces](https://www.trendhunter.com/trends/goods-hands.md) - [Email Design Services](https://www.trendhunter.com/trends/hedgehog-email.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Streamlined Holiday Shopping](https://www.trendhunter.com/trends/yes-more-co.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Bespoke Textile-Focused Mittens](https://www.trendhunter.com/trends/linkdesigns.md)