# Finance-Themed Cafes This Pop-Up Restaurant is Specifically Designed for Accountants By Katherine Pendrill | Published 2015-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designed-for-accountants References: [psfk](http://www.psfk.com/2015/09/quickbooks-online-accountant-asset-pop-up-restaurant-intuit.html) & [assetrestaurant](http://www.assetrestaurant.com/) 'ASSET' is a new pop-up restaurant that is specifically designed for accountants. While finance and dining may seem like an unlikely combination, this quirky restaurant manages to use accounting software to create a unique dining experience. The restaurant was opened by 'Intuit,' which is the company that designed the QuickBooks accounting software. The finance-themed restaurant uses molecular gastronomy to highlight some of the time-saving features that the software provides. Some of the software-inspired dishes include a cocktail that highlights the convenience of working with clients in the cloud and a dish of green canapés that parallels the idea of growing a business. The idea behind the menu is to raise awareness about how QuickBooks can help professionals in the finance industry save time and money. The quirky pop-up is designed for accountants who rely on QuickBooks to get their work done in a swift and efficient manner. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Industry-themed Restaurants:** Opportunity for restaurants to cater to specific industries, using unique themes and menu items to appeal to a niche demographic. - **Molecular Gastronomy:** Using science and technology to create unconventional dishes and beverages, providing a unique dining experience for customers. - **Marketing Through Experiences:** Creating innovative experiences to market products and services, rather than relying on traditional advertising methods. ### Sectors Adopting This - **Finance:** The finance industry can use industry-themed restaurants to attract potential clients and showcase their products and services in new and creative ways. - **Software Development:** Software development companies can explore opportunities to use experiential marketing to showcase the benefits of their products in a tangible and relatable manner. - **Hospitality:** The hospitality industry can leverage molecular gastronomy to create unique dining experiences and differentiate themselves from competitors, appealing to customers seeking unique experiences. ## Related on Trend Hunter - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Accountancy Exam Prep Apps](https://www.trendhunter.com/trends/exam-prep-app.md) - [Stock Market-Themed Bars](https://www.trendhunter.com/trends/the-sauga-bar-xchange.md) - [Cartoon-Themed Pop-Up Eateries](https://www.trendhunter.com/trends/sonic-the-hedgehog-speed.md) - [NFT Restaurant Concepts](https://www.trendhunter.com/trends/nft-restaurant.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Hospitality Finance Platforms](https://www.trendhunter.com/trends/carats-cake1.md) - [Multicultural Pop-Up Restaurants](https://www.trendhunter.com/trends/opentables-dine-london.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md)