# Racetrack-Inspired Lifestyle Concept Stores Ferrari's New Lifestyle Store is Designed by Sybarite By Elena Rahman | Published 2021-06-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/designed-by-sybarite References: [dezeen](https://www.dezeen.com/2021/06/11/ferrari-unveils-glossy-lifestyle-concept-store-designed-by-sybarite/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [store.ferrari](https://store.ferrari.com/en-ca/) [Ferrari's](https://www.trendhunter.com/trends/puma-x-ferrari) Legacy is encapsulated in its new lifestyle concept store designed by Sybarite, a London-based architectural studio. The design is reminiscent of a racetrack as it features a scarlet glass wall and a terracotta facade that nods to its Italian roots. Located in Maranello in northern Italy, the store's launch coincides with Ferrari's [debut into the world of fashion](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini). The sportscar brand launches its first fashion collection on June 13. Rocco Iannone is the creative mind behind the apparel line's design. The building itself was designed to create a [retail environment](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) that adequately showcases Ferrari's fashion direction. Moreover, Sybarite was asked to create a space in which Ferrari's Formula 1 fans can immerse themselves in the brand Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 72% | Activity: 46% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Racetrack-inspired Store Designs:** Designing retail environments to highlight a brand's identity and create a unique shopping experience. - **Luxury Lifestyle Stores:** Creating high-end retail spaces that cater to a brand's dedicated fanbase and showcase their product offerings. - **Fashion Collections From Non-fashion Brands:** Expanding into new markets by leveraging a strong brand identity to create fashion lines that appeal to fans and new customers alike. ### Sectors Adopting This - **Retail:** Opportunities for innovative store designs that showcase a brand's identity and create unforgettable shopping experiences. - **Luxury:** Creating high-end lifestyle stores that cater to a brand's fanbase and offer unique products and experiences. - **Automotive:** Expanding into new markets by leveraging a strong brand identity to create products that appeal to fans and new customers alike. ## Related on Trend Hunter - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Italian Sports Car-Branded Chargers](https://www.trendhunter.com/trends/ferrari-ev-charger.md)