# Credential Appearance Infographics The Psychology Behind How You Design Your Business Card By Gil Cohen | Published 2013-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-your-business-card References: [holykaw.alltop](http://holykaw.alltop.com/how-to-design-your-business-card-with-psychol) & [blog.uprinting](http://blog.uprinting.com/the-psychology-of-business-cards/) Looking at the psychological nature of the business employer’s mind, the How to Design Your Business Card with Psychology in Mind infographic shows you how to keep your credentials looking professionally pleasing. Every little detail, including the spacing and [typography of your business card](https://www.trendhunter.com/trends/adobe-acrobat), makes a subconscious impact on those who read it. Your choice of font and how many types of fonts you use, as well as [your color choices](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat), will determine how someone will react to your information, and even the amount of white space makes an impression as the infographic explains that it is, “a vital design element.” Before you design your business card, be sure you understand the psychology behind it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Typography Design:** Exploring the impact of font choices on the perception of personal credentials, presenting an opportunity for innovative typography solutions in business card design. - **Color Psychology:** Examining the influence of color choices in conveying professionalism and fostering positive reactions on business cards, providing space for disruptive innovation in color psychology application. - **Whitespace Utilization:** Recognizing the significance of strategic white space implementation to enhance the visual appeal and credibility of business cards, opening avenues for innovative utilization of whitespace in design. ### Where This Applies - **Graphic Design:** Opportunity for graphic design professionals to develop creative and impactful typography solutions, color psychology techniques, and whitespace utilization strategies for effective business cards. - **Printing:** Printing industry can explore offering innovative printing techniques and materials to enhance the visual impact of typography, color choices, and effective usage of whitespace in business cards design. - **Marketing and Branding:** Marketing and branding professionals can leverage the psychology behind typography, color choices, and whitespace to create compelling and memorable business card designs that elicit positive responses and strengthen brand perception. ## Related on Trend Hunter - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Digital Networking Tools](https://www.trendhunter.com/trends/digibusinesscard.md) - [Digital Business Card Platforms](https://www.trendhunter.com/trends/digital-business-cards.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md)