# Flat-Pack Design Trophies This NZIA Design Trophy Was Created for the Recipient to Assemble By Laura McQuarrie | Published 2017-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-trophy References: [psfk](https://www.psfk.com/2017/11/flat-packed-design-trophy-needs-to-be-assembled-by-the-winner.html) & [nzia.co.nz](https://www.nzia.co.nz/) The 2017 [design trophy](https://www.trendhunter.com/trends/sidex) handed out by the New Zealand Institute of Architects (NZIA) this year boasts an unusual feature—it must be assembled by the recipient, as it is presented as a [flat-pack product](https://www.trendhunter.com/trends/bug-collection-1). The trophy, designed by Jamie McLellan, is packaged in a box that includes the two halves of the trophy, plus the required fasteners, tools and instructions for it all to be put together. As the flat-pack component of the design is a key part of the entire theme, the box features just as many [careful design details](https://www.trendhunter.com/trends/boxed-collection) as the award itself. The interactive keepsake serves as a fun way to reward those in the field of architecture who are passionate about creating something from the ground up. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Flat-pack Design:** New trend in design where products are presented as flat-pack and require assembly, creating an interactive and customizable experience for the recipient. - **Interactive Keepsakes:** Growing trend in awards and recognition where recipients are required to interact with the trophy, providing a unique and memorable experience. - **Design Details:** Increasing focus on the packaging and overall presentation of products, including trophies, with careful design details that enhance the user experience. ### Sectors Adopting This - **Architecture:** Opportunity for architectural organizations to adopt flat-pack design for awards and trophies, engaging recipients and reflecting the creativity of the field. - **Design:** Advancement of interactive keepsakes in the design industry, allowing designers to create unique and engaging award experiences for clients or peers. - **Manufacturing:** Increasing demand for customized and personalized products, such as flat-pack trophies, presents an opportunity for manufacturers to offer assembly kits and tools. ## Related on Trend Hunter - [Flat-Packed Wooden Stool](https://www.trendhunter.com/trends/flat-stool-concept.md) - [Buildable Sports Icons](https://www.trendhunter.com/trends/lego-world-cup-trophy.md) - [Flat-Pack Chess Sets](https://www.trendhunter.com/trends/jigsaw-chess-set.md) - [DIY Flatpack Stools](https://www.trendhunter.com/trends/that-stool.md) - [Tennis-Honoring Intricate Trophies](https://www.trendhunter.com/trends/tennis-hall-of-fame.md) - [Folded Timber Lamps](https://www.trendhunter.com/trends/flatpack-timber-lamp.md) - [Trophy-Inspired Puzzle Bricks](https://www.trendhunter.com/trends/gramophone.md) - [Flat-Pack Paper Lamps](https://www.trendhunter.com/trends/tsubomi.md) - [Electric Vehicle-Inspired Racing Trophies](https://www.trendhunter.com/trends/formula-e-trophy.md)