# DIY Home Design Books Design*Sponge Creates a Read for Craft-Savvy People By Lu Ann Pannunzio | Published 2011-06-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-sponge-now-in-your-hands References: [designsponge](http://www.designsponge.com/2011/06/the-designsponge-book-is-available-for-pre-order.html) Launched in August 2004, Design*Sponge was just another [design blog](https://www.trendhunter.com/trends/product-design-resources-library) readers came to for some cute ideas and nifty DIY. Now in September, 2011 you can own Design*Sponge in the palm of your hands with their first ever book. You can even pre-order yourself a copy today. Say you need to spice up your life a little bit and want a change of things. What should you do? You could plan a "just because" party, prepare a new meal, decorate an older room to look more modern. Step one of this process: invest in the Design*Sponge book. The picture-filled read is full of 400 pages of endless inspiration, 50 [DIY projects](https://www.trendhunter.com/trends/diy-con) that almost anyone is capable of doing, before and after photos and much more. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **DIY Home Design:** Opportunity for disruptive innovation exists in developing DIY home design products and services for consumers inspired by Design*Sponge's book. - **Curation in Publishing:** Publishing companies can potentially innovate by curating niche design content, similar to Design*Sponge's blog and book. - **Multi-channel Marketing:** Opportunity for multi-channel marketing strategies and campaigns that incorporate book publishing, blogging, video content, and social media promotion inspired by Design*Sponge's approach. ### Who This Affects Most - **Home Decor and Furnishings:** Home decor and furnishings industry can leverage Design*Sponge's book and inspire new product offerings and furniture innovation for consumers looking for home design inspiration. - **Publishing:** Design*Sponge's book demonstrates an opportunity for disruption and innovation in the publishing industry by creating compelling, niche content and leveraging multiple channels to reach consumers. - **Digital Media:** Digital media companies can potentially innovate in the design space by curating and showcasing niche content similar to Design*Sponge's blog and book and leveraging video and social media channels to promote it. ## Related on Trend Hunter - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Cheese Board Tutorial Books](https://www.trendhunter.com/trends/that-cheese-plate.md) - [Design Journey Picture Books](https://www.trendhunter.com/trends/thedownunder.md) - [Grow-at-Home Sponge Furniture](https://www.trendhunter.com/trends/sponge-furniture.md) - [VR-Powered Design Platforms](https://www.trendhunter.com/trends/mondan.md) - [Architectural Toy Publications](https://www.trendhunter.com/trends/barbie-dreamhouse-an-architectural-survey.md) - [Book-Filled Mezzanine Lofts](https://www.trendhunter.com/trends/dumbo-loft.md) - [Smartphone App Iconography Books](https://www.trendhunter.com/trends/ios-app-icon-book.md) - [Bespoke Interior Design Services](https://www.trendhunter.com/trends/interior-design-service.md)