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# Car-Branded Smartphones
The Huawei Mate 9 Porsche Design Smartphone Features Impressive Specs

By Michael Hemsworth | Published 2016-11-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/design-smartphone
References: [geeky-gadgets](http://www.geeky-gadgets.com/huawei-mate-9-porsche-design-smartphone-announced-04-11-2016/) & [huawei](http://huawei.com)

The Huawei Mate 9 Porsche Design smartphone is a next-generation device that will enable those looking for a powerful smartphone and a lifestyle-approved product to get what they want.

Featuring a 5.5-inch display, the smartphone features a Quad HD display with a resolution of 2560 x 1440 pixels. The device features a Kirin 960 processor that is supported by a whopping 6GB of RAM as well as 256GB of internal storage.

The rear of the Huawei Mate 9 Porsche Design smartphone is outfitted with dual cameras that consist of a 12MP color sensor as well as a 20MP black and white sensor. This enables photographs to be taken with exceptional clarity without the need for multiple shots to be captured.

The Huawei Mate 9 Porsche Design Edition smartphone is set to launch in Porsche Design stores in Europe for €1,395 with US and other country availability coming in the new year.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 32% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Brand Collaborations:** The trend of collaborating with luxury car brands to create powerful smartphones can create a new customer base for smartphone manufacturers while increasing brand value for luxury car makers.
- **High-end Smartphone Segment:** This trend can increase the competition in the high-end smartphone segment as it creates an opportunity for luxury car brands to enter the market of mobile devices.
- **Increasing Demand for Lifestyle Products:** Car-branded smartphones address the increasing demand for lifestyle products that align with consumers' interests and lifestyles.

### Sectors Adopting This

- **Luxury Car Manufacturing:** The trend of collaborating with smartphone manufacturers can enable luxury car makers to expand their brand value and create new revenue streams.
- **Smartphone Manufacturing:** Collaborating with luxury car brands can provide smartphone manufacturers with an opportunity to cater to a new segment and increase their customer base and brand value.
- **Consumer Electronics Retailing:** Luxury car-branded smartphones can create a new product line in consumer electronics retailers, providing them an opportunity to generate new revenue streams and attracting a new customer base.

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