# Premium Energy Drink Branding Emerge Energy Drink Cans Underwent a Design Refresh By Michael Hemsworth | Published 2016-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/design-refresh References: [thegrocer](http://www.thegrocer.co.uk/buying-and-supplying/marketing/emerge-refresh-looks-to-push-energy-drink-brand-upmarket/523257.article) & [emergestimulation](http://www.emergestimulation.com/) The recent design refresh as unveiled by Emergy energy drinks looks to garner a more premium aesthetic to help make the brand future-ready. Rather than focusing on animals or stereotypical imagery, the new Emerge energy drink cans are geometrical in aesthetic and focused on standing out. While other brands on the market focus on extreme ideas, the Emerge energy drink design refresh is focused on bringing the brand into a new upmarket segment. The health-focused energy drink is looking to appear premium with a price point that's more affordable than expected. With the energy drink market showing little sign of slowing down, the Emerge product lineup hopes to maintain current fans and grow the community through accessible yet premium products. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 69% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Geometric Aesthetics in Energy Drink Branding:** Opportunity for brands to differentiate themselves by moving away from stereotypical imagery and focusing on geometric aesthetics. - **Premiumization of Energy Drinks:** Opportunity for brands to capture market share by focusing on making energy drinks more high-end and upmarket. - **Affordable High-end Energy Drinks:** Opportunity for brands to offer premium products at price points more accessible to the average consumer. ### Industries Being Reshaped - **Beverage Industry:** Energy drink brands have an opportunity to differentiate themselves and capture market share with new and innovative branding strategies and premiumization of their products. - **Marketing Industry:** Branding agencies and marketing firms have an opportunity to work with energy drink companies to develop and execute branding strategies that focus on geometric aesthetics and premiumization. - **Packaging Industry:** Opportunities for packaging companies to work with energy drink brands to create visually striking and high-end packaging that appeals to consumers. ## Related on Trend Hunter - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Millennial-Targeted Energy Drinks](https://www.trendhunter.com/trends/energy-one-drinks.md)