# In-Store Danish Design Pop-Ups Nordstrom Will Be Featuring the HAY Mini Market in Seven Stores By Rebecca Byers | Published 2016-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-popup References: [dwell](http://www.dwell.com/product/article/danish-brand-hay-pops-usa) & [hayminimarket](http://www.hayminimarket.com/en) As the fascination with Scandinavian design continues to captivate the rest of the world, it makes sense the HAY Mini Market experience will be making its way to more North American cities. The HAY Mini Market will pop-up in seven [Nordstrom](https://www.trendhunter.com/trends/hello-kittys-50th-anniversary) stores between January 8 and February 7, 2016 in cities that span Vancouver to Virginia. The HAY Mini Market pop-up experience has been traveling the globe since 2014 and signals an interest on the part of consumers in one-of-a-kind, authentic merchandise that can be traced back to its designer. The HAY Mini Market has previously popped up at the [MoMA Design Store](https://www.trendhunter.com/trends/moma-mart) in New York City. Nordstrom has previously partnered with [Etsy](https://www.trendhunter.com/trends/arcade-clock) to feature a handful of independent sellers' merchandise in stores. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Scandinavian Design:** Opportunity for businesses to incorporate Scandinavian design elements in their products and services. - **Authentic Merchandise:** Businesses can focus on offering unique and traceable merchandise to meet the growing consumer demand for authenticity. - **Pop-up Experiences:** Opportunity for businesses to create temporary, immersive retail experiences to attract customers and generate buzz. ### Who This Affects Most - **Retail:** Retailers can capitalize on the interest in Scandinavian design by curating products that align with this aesthetic. - **Interior Design:** Interior design businesses can incorporate Scandinavian design principles in their projects to cater to the current trend. - **E-commerce:** E-commerce platforms can partner with independent designers and artisans to offer unique and authentic merchandise to their customers. ## Related on Trend Hunter - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Limited-Edition Cartoon Pop-Ups](https://www.trendhunter.com/trends/hello-kittys-50th-anniversary.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md)