# Artisanal Hipster Soap Branding The Hudson Made Scullery Soap Design Packaging is Simple and Fresh By Farida Helmy | Published 2014-04-04 | Updated 2014-04-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-packaging References: [thedieline](http://www.thedieline.com/blog/2014/3/20/hudson-made-scullery-soap) & [behance.net](https://www.behance.net/gallery/Hudson-Made-Scullery-Soap/11527639) Creating a [packaging design](https://www.trendhunter.com/trends/cleveland-kitchen1) so minimal yet effective is no easy task but the creatives at design firm Hovard were able to do it perfectly with this amazing design packaging for [Hudson](https://www.trendhunter.com/trends/american-landscape) Made Scullery Soap. Deceptively simple and chicly subtle, the Hudson Made Scullery Soap packaging is representative of the company, which designs locally harvested soaps made from all natural ingredients. Hovard was able to masterfully create a design packaging that is visually appealing with its contemporary and utilitarian look and elegant in its approach. "These [artisanal soaps](https://www.trendhunter.com/trends/steel-soap-bar) are hand-numerated to identify the batch number and wrapped and sealed with a sticker. Simple one-color letterpress printing exemplify 19th century graphics and product packaging which is an ongoing inspiration for the brand. The typography is based on 19th century American display fonts and typewriter text which strike a balance between historical reference and contemporary design," says Hovard of the new design. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimal Packaging:** Opportunity for disruptive innovation lies in creating packaging designs that are minimal yet visually appealing. - **Artisanal Products:** There is potential for disruptive innovation in the artisanal products market, particularly in the use of locally sourced and natural ingredients. - **Historical Inspiration:** Combining historical references with contemporary design can lead to disruptive innovations in product packaging and typography. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can benefit from disruptive innovation in minimal packaging design and the use of natural and locally sourced ingredients. - **Design and Branding:** Disruptive innovation opportunities exist in the design and branding industry through the creation of visually appealing and historically inspired packaging designs. - **Artisanal Goods:** The artisanal goods industry can capitalize on disruptive innovation by incorporating locally sourced and natural ingredients into their products, while also drawing inspiration from historical design elements. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Sculptural Soap Collections](https://www.trendhunter.com/trends/oba.md) - [Aluminum-Packaged Hand Soaps](https://www.trendhunter.com/trends/grove-co.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)