# Unisex Design Jewelry Collections The Tiffany & Co. 'HardWare' Collection is Simple and Edgy By Michael Hemsworth | Published 2017-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/design-jewelry References: [hypebeast](https://hypebeast.com/2017/4/tiffany-high-fashion-hardware-collection) The [Tiffany & Co.](https://www.trendhunter.com/trends/tiffany-titan) 'HardWare' collection comes as a series of unisex design jewelry pieces that were inspired by a distinctive design aesthetic from the 1970s. The collection intends to be somewhat subversive, while channeling the power and edge of city streets into a wearable piece of jewelry. Featuring [bold chains](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) and decidedly simple adornments, the Tiffany & Co. 'HardWare' collection of design jewelry pieces make a statement by being understated; something of an oxymoron but evident nonetheless. The Tiffany & Co. 'HardWare' collection is available for preorder now with the entire lineup of pieces set to be available directly from Tiffany's starting on April 28. The Tiffany & Co. 'HardWare' collection is being paired with a worldwide campaign that is fronted by Lady Gaga to convey the artistic nature of the jewelry pieces. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Design Jewelry:** Opportunity for creating gender-neutral jewelry designs that appeal to a wider range of consumers. - **'70s Design Aesthetic:** Opportunity to incorporate retro-inspired design elements into modern jewelry collections. - **Subversive Jewelry:** Opportunity to challenge traditional notions of jewelry by creating edgy and unconventional pieces. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the trend of unisex design jewelry to offer more diverse and inclusive options for consumers. - **Jewelry:** The jewelry industry can embrace the '70s design aesthetic to bring a nostalgic yet contemporary appeal to their collections. - **Art:** The art industry can collaborate with jewelers to create subversive jewelry pieces that blur the line between wearable art and traditional jewelry. ## Related on Trend Hunter - [Rope-Style Jewelry Collections](https://www.trendhunter.com/trends/tiffany-and-co.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [Anniversary-Celebrating Luxe Jewelry Collections](https://www.trendhunter.com/trends/elsa-peretti.md) - [Playful Anime Jewelry Collections](https://www.trendhunter.com/trends/pokmon-capsule-collection.md) - [Collaboration Jewelry Toolboxes](https://www.trendhunter.com/trends/tiffany-co-x-daniel-arsham-toolbox.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md)