# Contests to Redesign Currencies British Pound Gets A New Face By Urban Delice | Published 2008-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-in-our-hands-british-pounds-gets-a-new-face References: [momeld.wordpress](http://momeld.wordpress.com/2008/04/03/its-all-about-the-change/) & [wemadethis.typepad](http://wemadethis.typepad.com/we_made_this/) The British currency has been given a new face for its coins. The 26 year old graphic designer Matthew Dent drew his inspiration for the [new coins](https://www.trendhunter.com/trends/commemorative-coin-release) from the [Shield of the Royal Arms](https://www.trendhunter.com/trends/queen-elizabeth-ii-1) and he was the fortunate one to win the [design competition](https://www.trendhunter.com/trends/iconic-spaces) out of 4,000 entries. The design is quite special. While most countries have coins that represent their region of the world or their country's official symbol, the British took a risk and stepped out from the crowd. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 2% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Redesigned Currencies:** The trend of redesigning currencies presents disruptive innovation opportunities in the realm of visual identity and national branding. - **Graphic Design Competitions:** The trend of graphic design competitions for currency design offers disruptive innovation opportunities for talented designers to showcase their creativity and win prestigious commissions. - **Non-conventional Coin Designs:** The trend of creating non-conventional coin designs breaks with tradition and opens up disruptive innovation opportunities for countries to redefine their national identity through currency. ### Sectors Adopting This - **Currency Design:** The currency design industry can seize disruptive innovation opportunities by embracing new approaches to designing coins and banknotes that reflect the evolving cultural and visual landscapes. - **Graphic Design:** The graphic design industry can leverage the trend of currency redesign competitions to showcase their talent, gain recognition, and attract new clients seeking innovative design solutions. - **Numismatics:** The numismatics industry, specializing in the study and collection of coins, can explore disruptive innovation opportunities arising from non-conventional coin designs that challenge traditional notions of currency aesthetics. ## Related on Trend Hunter - [British Author-Honoring UK Coins](https://www.trendhunter.com/trends/jrr-tolkien.md) - [Fictional Wizard Collectible Coins](https://www.trendhunter.com/trends/harry-potter-collection-1.md) - [Collectable Singer-Honoring Coins](https://www.trendhunter.com/trends/george-michael-coin.md) - [Regal Birthday-Commemorating Coins](https://www.trendhunter.com/trends/king-charles-iii-1.md) - [Anniversary-Themed Royal Coins](https://www.trendhunter.com/trends/mint-1.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Wizard-Inspired Coin Collections](https://www.trendhunter.com/trends/the-royal-mint.md) - [Emblematic Government NFTs](https://www.trendhunter.com/trends/royal-mint.md)