# Concealed Innovation Labs Design Gym's Design Taco Will Appear to be a Pop-Up Taco Shop By Alyson Wyers | Published 2014-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/design-gym References: [fastcoexist](http://www.fastcoexist.com/3029595/this-pop-up-taco-shop-is-a-secret-idea-accelerator) & [thedesigngym](http://www.thedesigngym.com/designtaco/) New York City's Lower East Side based Design Gym created a clever front for their creative hub: a taco shop. Open from May 12 to 18th, an nondescript LES storefront will be made into a [pop-up taqueria](https://www.trendhunter.com/trends/tacommodation) that will secretly house the idea accelerator. Made up of a community of [creative thinkers and problem solvers](https://www.trendhunter.com/trends/designer-hikes) looking to redefine how people work, Design Gym will have walk-in hours for anyone looking for help with their own creative side projects, with a side of tacos. This will be in addition to [daily workshops](https://www.trendhunter.com/trends/gap-workshop) and nightly events for small groups from startups or established firms. The innovation lab will be disguised in an effort to get people more comfortable and willing to experiment. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Disguised Innovation Spaces:** Creating pop-up spaces that disguise innovation labs can increase comfort and willingness to experiment. - **Community-driven Idea Accelerators:** Creating a community of creative thinkers and problem solvers can redefine how people work and drive innovative ideas. - **Workshops and Events for Startups and Firms:** Offering workshops and nightly events for small groups from startups and established firms can foster collaboration and spark disruptive innovation. ### Who This Affects Most - **Hospitality:** Integrating innovative spaces like pop-up taquerias within the hospitality industry can create unique experiences and attract customers. - **Consulting:** Established consulting firms can leverage community-driven idea accelerators to tap into diverse talent pools and drive creative problem solving. - **Event Management:** Event management companies can offer workshops and nightly events tailored for startups and firms, providing a platform for collaboration and knowledge exchange. ## Related on Trend Hunter - [Adaptive Community Hubs](https://www.trendhunter.com/trends/spaced-agency.md) - [Studio-Transformed Artful Bistro](https://www.trendhunter.com/trends/form-us-with-love-2.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Pop-Up Taco Restaurants](https://www.trendhunter.com/trends/popup-taco-restaurant.md) - [Narrow Modern Taco Restaurants](https://www.trendhunter.com/trends/santo-taco.md) - [Innovation-Focused Furniture Design Collectives](https://www.trendhunter.com/trends/design-collective.md) - [Avocado-Centric Pop-Ups](https://www.trendhunter.com/trends/house-of-goodness.md) - [Redesigned Hybrid Offices](https://www.trendhunter.com/trends/hybrid-office1.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md)