# Viscerally Virtual Installations This ENESS Projection Makes the X-Games Look Like TRON By Josh Triantafilou | Published 2012-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/design-firm-eness References: [eness](http://www.eness.com/?r=Project&p=30) Melbourne-based art and design firm [ENESS](https://www.trendhunter.com/trends/iwagumi-air-scape) has been transforming ordinary physical spaces into [interactive, psychedelic environments](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble) since 1997. Its latest creation demonstrates well the value of 15 years of experience in this field. Using its own three-dimensional mapping software, ENESS projects an [animated X-Games logo](https://www.trendhunter.com/trends/alienware-x-twitch) onto snow-ramps. The logo then responds to snowboarders as they shoot down the hill and fly into the air. The animations interact differently with each successive snowboarder so as to produce a pattern that evolves dynamically over time. Watching the video of these animations, one might just think that they’re watching scenes from ‘Tron.’ Shapes explode and morph into one another amongst a cornucopia of vibrant, dancing colors. At certain times, the effect is so complete that it seems there is no snow at all. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Projection Mapping:** Creating immersive experiences by projecting animated visuals onto physical spaces. - **Dynamic Interactivity:** Developing animations that respond and interact with users in real-time. - **Virtual Reality Art:** Blurring the line between physical and digital art through immersive VR experiences. ### Sectors Adopting This - **Event Planning:** Incorporating interactive projection mapping into events to create unforgettable experiences for attendees. - **Snow Sports:** Integrating dynamic interactivity into snowboarding ramps to enhance the thrill and entertainment for participants. - **Digital Art:** Exploring the possibilities of virtual reality art to revolutionize traditional art forms. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Mixed-Reality Skateboarding Apps](https://www.trendhunter.com/trends/skatrix-pro.md) - [Interactive Mountain Oracles](https://www.trendhunter.com/trends/whispering-mountains.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Sensory Immersion Activations](https://www.trendhunter.com/trends/enlightenment-by-eonarium.md) - [Dynamic Mathematically Shaped Surfaces](https://www.trendhunter.com/trends/mathematically-shaped.md) - [Experimental Immersive Experiences](https://www.trendhunter.com/trends/oasis-immersion.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md)