# Opulent Story-Telling Homes The 'Tomorrow' Design Exhibit Documents a Life Well-Lived By Vasiliki Marapas | Published 2013-10-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-exhibit References: [designboom](http://www.designboom.com/art/elmgreen-dragset-transform-va-into-an-opulent-apartment-09-27-2013/) & [vam.ac.uk](http://www.vam.ac.uk/content/exhibitions/tomorrow-elmgreen-dragset/about-the-exhibition/) Artists Michael Elmgreen and Ingar Dragset have transformed a former textile gallery into an apartment according to the needs and tastes of a fictional occupant. Elmgreen and Dragset’s installation, entitled ‘Tomorrow,’ expresses that [architecture, design and home decor](https://www.trendhunter.com/trends/studio-kukkapuro) reveal important facets of peoples’ lives and personality, and they attempt to engage their audience into a story of this imagined mans’ life through his home and belongings. As for who this man is, Dragset explains he is “…An elderly architect, 75 years old, a failed architect. He has a lot of great ideas, he was quite visionary but he never got to realize any of his projects. He was a part-time teacher, probably at Cambridge. […] All these things have trickled down through generations and now maybe the old architect living there might be the last person to sit on his family empire.” ‘Tomorrow’ is a stunning design entrenched with a heart, soul and a story. Photo Credits: [designboom](http://www.designboom.com/art/elmgreen-dragset-transform-va-into-an-opulent-apartment-09-27-2013/), [vam.ac.uk](http://www.vam.ac.uk/content/exhibitions/tomorrow-elmgreen-dragset/about-the-exhibition/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Storytelling Homes:** Opportunities for creating immersive and narrative-driven living spaces that tell a unique story. - **Personalized Home Decor:** The rise of customized and tailored interior design to reflect individual personalities and experiences. - **Innovative Exhibition Spaces:** The use of non-traditional venues, like former galleries, to showcase art and design installations that captivate and engage visitors. ### Sectors Adopting This - **Interior Design:** Disruptive innovation opportunities in creating personalized and narrative-driven home interiors. - **Art and Design:** Opportunities for artists and designers to create immersive and experiential installations in non-traditional spaces. - **Exhibition Spaces:** The transformation of unused spaces into unique exhibition venues, opening new possibilities for artistic expression and engagement. ## Related on Trend Hunter - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Domestic Design Shows](https://www.trendhunter.com/trends/the-objects-we-live-by.md) - [Object Design-Explorative Apartments](https://www.trendhunter.com/trends/apartamento-secreto.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Immersive Domestic Design Exhibitions](https://www.trendhunter.com/trends/residence-exhibition.md) - [Life Mess-Honoring Exhibitions](https://www.trendhunter.com/trends/imperfect-home.md) - [Norwegian Design Shows](https://www.trendhunter.com/trends/zeitgeist-20.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md)