# Multisensory Bathroom Installations Design Continuum by Villeroy & Boch Explores Perception By Amy Duong | Published 2026-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/design-continuum References: [dezeen](https://www.dezeen.com/2026/04/22/design-continuum-villeroy-voch-ideal-standard-exhibition-milan-design-week-video/)  The Design Continuum installation by [Villeroy & Boch Group](https://www.trendhunter.com/trends/vea-tapware) and [Ideal Standard](https://www.trendhunter.com/trends/premium-bottlefilling-station) is presented at Milan Design Week 2026 as a transformation of the brand’s Milan showroom into a [multisensory environment](https://www.trendhunter.com/trends/step-into-possibility). Developed with creative studio Elastique, the project uses light, projections, textures, and scent to construct an immersive sequence of spaces. The installation reframes the bathroom as a spatial experience shaped through atmosphere and material rather than fixed product display. The exhibition is organized into five distinct environments, each functioning as a separate study of material, perception, and spatial interaction. Surfaces respond to changing light, textures invite touch, and transitions between rooms guide movement through the installation. Elements are presented in a “ready-made” state, exposing fragments of process and experimentation instead of finished compositions. The project brings together Villeroy & Boch’s heritage-driven design approach with Ideal Standard’s contemporary direction. Image Credit: Villeroy & Boch ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 25% | Freshness: 73% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Multisensory Retail Experiences:** Retail environments increasingly combine light, sound, scent, and texture to turn product discovery into immersive, memory-forming encounters. - **Material-driven Spatial Design:** Designs that foreground surfaces and tactile contrasts are redefining space perception by prioritizing atmosphere over discrete product boundaries. - **Process-transparent Presentation:** Exposing prototypes, fragments, and methods within displays is shifting consumer interest toward creative narratives and authenticity rather than polished final goods. ### Sectors Adopting This - **Bathroom Fixtures:** Bathroom brands can move beyond catalog sales as fixtures become components of curated sensory environments that redefine how consumers evaluate value. - **Experiential Design Agencies:** Creative studios specializing in multisensory installations are positioned to blend storytelling, technology, and material research into novel client offerings. - **Hospitality and Showrooms:** Hotels and branded showrooms are adapting atmospheric, tactile staging to transform functional spaces into immersive experiences that influence guest perception and loyalty. ## Related on Trend Hunter - [Ultra-Thin Design-Forward Soundbars](https://www.trendhunter.com/trends/designer-series.md) - [Immersive Room-Sized Exhibit Environments](https://www.trendhunter.com/trends/room-as-instrument.md) - [Wooden Rocking Benches](https://www.trendhunter.com/trends/rocking-bench.md) - [Pump Button Timepieces](https://www.trendhunter.com/trends/streamliner-pump.md) - [Student-Designed Reusable Bags](https://www.trendhunter.com/trends/metcalfes-market-reusable-shopping-bags.md) - [Image Expansion Tools](https://www.trendhunter.com/trends/ai-image-extender.md) - [Layered Urban Houses](https://www.trendhunter.com/trends/jonoya.md) - [Design Note Tools](https://www.trendhunter.com/trends/blink-notes.md) - [Real-Time Call Tools](https://www.trendhunter.com/trends/yosa-copilot.md)