# Intricate Ethnic-Inspired Cola The Brandbox Branding & Creative Agency Creates Breathtaking Coke By kiro altman | Published 2011-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/design-coca-cola-uzbek-edition References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/10/coca-cola-uzbek-edition-concept.html) & [worldofad.asia](http://worldofad.asia/posts/621) The Brandbox Branding & Creative agency, located in Uzbekistan, shows its local patriotism and passion for design with the introduction of their [Coca-Cola](https://www.trendhunter.com/trends/cocacola-wozzaah-zero-sugar) Uzbek Edition aluminum contour bottle. Though the world has seen many [redesigned Coca-Cola bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose) over the year, this series is one-of-a-kind. The main idea of the design is to use the country's national pattern of Pahtagul (flower of cotton) for a modern purpose. This symbol is a well-known pattern used traditionally for Uzbek drinking glass called piala. The elegant pattern translates well for an international audience, with the Coca-Cola Uzbek Edition bottle boasting a perfect marriage of ethnic inspiration, [modern minimalism and bright colors](https://www.trendhunter.com/trends/Rithms-Enlite) that are sure to make the packaging a worldwide hit. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Ethnic-inspired Beverage Packaging:** Brands can incorporate traditional patterns and designs into their packaging for a unique and eye-catching look. - **Localized Branding:** Businesses can highlight their local culture and traditions in their branding to appeal to both domestic and international audiences. - **Modernizing Traditional Designs:** Designers can update traditional patterns and motifs for contemporary applications, creating a fresh look while paying homage to the past. ### Sectors Adopting This - **Packaging:** Innovative packaging companies can work with brands to create unconventional designs that incorporate cultural motifs and patterns. - **Beverage:** Beverage companies can create limited edition packaging that appeals to local culture and traditions, creating a sense of brand loyalty. - **Design:** Design agencies can specialize in modernizing traditional designs for use in branding and packaging, combining history and contemporary aesthetics. ## Related on Trend Hunter - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Arizona-Inspired Aluminum Bottles](https://www.trendhunter.com/trends/aluminum-bottles.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [African Culture-Inspired Sodas](https://www.trendhunter.com/trends/cocacola-wozzaah-zero-sugar.md)