# Beer-Branded Skate Decks Steam Whistle's Stellar ‘Design a Deck' Competition By Christina Butty | Published 2009-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/design-a-deck References: [trendhunter](http://www.trendhunter.com/christina) & [steamwhistle](http://www.steamwhistle.ca) [Steam Whistle](https://www.trendhunter.com/trends/party-keg) Brewery has been a long time supporter of the [underground art scene](https://www.trendhunter.com/trends/1664-x-andre-saraiva) in Toronto, Canada. Last weekend, they held a show at a hipster gallery called 'The Baitshop' to show off some of the best submissions to their [Design a Deck contest](https://www.trendhunter.com/trends/stevie-williams1). While many of the decks incorporated the Steam Whistle logo, not all of them did. Many submissions came from Toronto's top talent, but lesser known talent was also on display. **Implications** - The collaboration between Steam Whistle and 'The Baitshop' is an example of a corporation closely observing and capitalizing on their audience's psychographic information. Let this be a lesson to other small companies to dedicate time to keeping their existing consumers loyal instead of chasing after news ones. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 66% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Brewery Art Collaborations:** The trend of breweries collaborating with artists to create unique branding opportunities. - **Skateboard Art:** The trend of incorporating unique and creative art onto skateboards. - **Support of Underground Art Scene:** The trend of businesses supporting emerging and underground artists in their communities. ### Who This Affects Most - **Craft Beer:** Craft breweries can explore collaborations with local artists to create unique and eye-catching branding opportunities. - **Skateboard:** Skateboard companies could explore collaborations with artists to differentiate their product offerings. - **Art Galleries:** Art galleries could partner with small businesses to showcase local artists and create a sense of community in their neighborhoods. ## Related on Trend Hunter - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Pilsner-Packed Party Kegs](https://www.trendhunter.com/trends/party-keg.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md)