# Natural Childbirth Clinics Deserved Deliveries Aims to Counter Maternal-Related Deaths By Tiana Reid | Published 2010-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/deserved-deliveries References: [inhabitots](http://www.inhabitots.com/2010/07/30/deserved-deliveries-a-new-kind-of-birthing-clinic-for-nyc/) & [coroflot](http://www.coroflot.com/public/individual_set.asp?from_url=true&set_id=466971&individual_id=320448) Designer Kristi Bernick's latest project is a [natural childbirth clinic](https://www.trendhunter.com/trends/reproductive-health-clinic) in Brooklyn, New York called 'Deserved Deliveries.' Did you know that New York City has the worst track record in the United States when it comes to maternal-related deaths? For such a forward-thinking city -- a place that many residents call the center of the world -- this is astounding. Deserved Deliveries aims to counter [maternal mortality](https://www.trendhunter.com/trends/expert-series) through innovative midwifery and obstetrics strategies. **Implications** - North American society has recently become increasingly more interested in [celebrity pregnancies](https://www.trendhunter.com/trends/molly-baz1) and reality television shows that document pregnancy and birth. As birth rates continue to rise around the world, businesses can benefit by addressing important issues and problems being faced by a large amount of women and families. By providing a service or care facility that aims at preventing death, the fear and possibility of tragedy will cause consumers to turn to companies that are offering safe alternatives to at-home, natural childbirth. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Childbirth Clinics:** The rise of natural childbirth clinics, like Deserved Deliveries, is an opportunity for disruptive innovation in healthcare by prioritizing maternal safety and comfort. - **Innovative Midwifery and Obstetrics Strategies:** Innovative midwifery and obstetrics strategies can disrupt traditional hospital-based childbirth care by providing personalized, holistic care for expectant mothers. - **Addressing Maternal Mortality:** Addressing maternal mortality through healthcare innovation can disrupt the lack of maternal safety and health access for women around the world. ### Industries Being Reshaped - **Healthcare:** Healthcare companies can capitalize on the increasing demand for natural childbirth clinics and innovative childbirth care by providing services and products that prioritize maternal safety and comfort. - **Maternal and Child Health:** Maternal and child health organizations can disrupt traditional hospital-based childbirth care by educating expectant mothers and partners of their rights and options for personalized, holistic care. - **Social Services:** Social services organizations can innovate maternal and child health care access for low-income families by providing resources and support for natural childbirth clinics and innovative midwifery and obstetrics strategies. ## Related on Trend Hunter - [Postpartum Recovery Centers](https://www.trendhunter.com/trends/boram.md) - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub.md) - [Prenatal Care Wearables](https://www.trendhunter.com/trends/morrama.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Evidence-Based Pregnancy Care Services](https://www.trendhunter.com/trends/pregnancy-care-service.md) - [Affordable Maternity Care Initiatives](https://www.trendhunter.com/trends/every-pregnancy.md) - [Postnatal Wellness Retreats](https://www.trendhunter.com/trends/alma-care.md) - [Modern Reproductive Health Clinics](https://www.trendhunter.com/trends/reproductive-health-clinic.md) - [Postpartum Depression Programs](https://www.trendhunter.com/trends/working-mothers.md)