# Desert Vacation Editorials Model Bryce Draper Makes the Desert Hotter for Reserved By Rachel | Published 2010-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desert-vacation References: [thefashionisto](http://thefashionisto.com/blog/2010/03/11/reserved-spring-2010-campaign-bryce-draper-2/) & [reserved](http://www.reserved.com) When I think of taking a trip, I don't generally think of a desert vacation. However, that's clearly because I wasn't picturing model Bryce Draper in said desert. Modeling for design line Reserved, Bryce poses in [rugged menswear](https://www.trendhunter.com/trends/tangerine-palisade) in desert vacation appropriate tones of tans and greens. I really don't know what's more of a story here, the [new line of clothes](https://www.trendhunter.com/trends/aaron-levine) from Reserved or Bryce's loveliness while modeling the clothes. Either way, I like it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Desert Vacations:** Opportunities exist for companies to develop eco-friendly desert vacation packages for those seeking unique travel experiences. - **Rugged Menswear:** Disruptive innovation opportunities exist for companies to create functional and stylish clothing for adventurous travelers. - **Male Modeling:** There are opportunities for businesses to embrace male models in marketing campaigns to broaden gender inclusivity in the fashion industry. ### Who This Affects Most - **Eco-tourism:** Companies in the eco-tourism industry can develop desert vacation packages that are sustainable and environmentally conscious. - **Fashion:** Opportunities exist for fashion companies to create rugged menswear collections that cater to adventurous travelers. - **Advertising:** Businesses can embrace male models in their marketing campaigns to promote body positivity and inclusivity in the fashion industry. ## Related on Trend Hunter - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Versatile Men's Shorts](https://www.trendhunter.com/trends/desert-shorts.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)