# Desert Stripping Lingerie Films Penelope Cruz Writes and Directs Latest Agent Provocateur Campaign By Meghan Young | Published 2014-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desert-stripping-lingerie-film References: [adrants](http://www.adrants.com/2014/07/penelope-cruz-is-about-to-freak-us-out.php) & [agentprovocateur](http://www.agentprovocateur.com) The latest campaign for Agent Provocateur focuses on a desert stripping lingerie film that will get men all hot and bothered. In fact, they are represented by way of a lost man who appears to be seeing a mirage of sexy women in place of a more typical oasis. Yet this vision isn't so out of context when it comes to this label. Written and directed by actress Penelope Cruz, who happened to have a big hand in the last campaign as well, she makes a split second appearance at the beginning of the desert stripping lingerie film. Although just a teaser for now, Adrants surmises what the full video will reveal, "Yet another male fantasy? A long lost photographer in search of his next objectifying lingerie shoot? Yet another reminder that most of us don't look all that great with our clothes off." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Lingerie Fantasy Films:** Creating cinematic lingerie campaigns that cater to male fantasies presents an opportunity for disruptors to redefine the lingerie industry's approach to marketing. - **Celebrity-created Advertisements:** Celebrity involvement in the advertising sector provides avenues for disruptors to challenge the preconceived notions and ideals of traditional marketing. - **Feminization of Male Fantasy:** Shifting the narrative from male-dominated fantasies to female-oriented empowerment themes- and implementing this in subsequent lingerie campaigns- presents an opportunity for businesses to turn the tide on conventional perception. ### Where This Applies - **Lingerie:** Lingerie companies that challenge the market's advertising practices through fresh and innovative campaigns can disrupt the industry's stereotype. - **Film Production:** Increasing collaborations between lingerie companies and film production companies can lead to new and innovative ways to advertise lingerie products to their target audience. - **Celebrity Endorsement:** Celebrity-endorsed advertising can be used to endorse and promote more unconventional and risqué products, breaking the mold of traditional marketing practices. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)