# Versatile Men's Shorts 66°North's Laugardalur Cold Desert Shorts are Lightweight By Kalin Ned | Published 2024-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/desert-shorts References: [66north](https://www.66north.com/us/laugardalur--shorts/p/K41132?c=men-bottoms&color=575&prev=impressionView)  The Laugardalur Cold Desert Shorts from [66°North](https://www.trendhunter.com/trends/66north-2) offer a lightweight and comfortable option for both adventurous expeditions and casual wear. The silhouette merges functionality and style with a clean-cut aesthetic and features such as a [loose fit, elasticated waist](https://www.trendhunter.com/trends/rep-short), and drawstring detail. With two side pockets, the shorts also offer practicality for carrying essentials. Additionally, the garment reflects the 66°North's commitment to sustainability as the shorts are made from 100% recycled nylon. The inclusion of a repair promise underscores the brand's dedication to quality and longevity. 66°North names the Laugardalur Cold Desert Shorts after a hot spring valley in Reykjavík. This move results in the brand paying tribute to its hometown — a destination famous for its geothermal pool and botanical garden. Image Credit: 66°North ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 46% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Apparel:** The use of 100% recycled nylon in the Laugardalur Cold Desert Shorts highlights the growing trend of eco-friendly materials in fashion. - **Functional Fashion:** Merging style with practicality, the shorts' clean-cut design and handy features cater to consumer demand for versatile clothing. - **Brand Heritage Tributes:** Naming the shorts after a local landmark, 66°North taps into the trend of brands showcasing local heritage to deepen consumer connections. ### Where This Applies - **Outdoor Apparel:** The lightweight, functional design of the Laugardalur Cold Desert Shorts is ideal for consumers seeking high-performance gear for outdoor activities. - **Eco-friendly Fashion:** With its focus on recycled materials and sustainable practices, the shorts align with the industry's shift towards environmentally responsible production. - **Casual Wear:** Combining comfort with a relaxed style, these shorts appeal to the casual wear market by offering pieces that are both stylish and practical. ## Related on Trend Hunter - [Adaptable Summer Lifestyle Shorts](https://www.trendhunter.com/trends/equator-cargo-hybrid-short.md) - [Performance Shorts Collections](https://www.trendhunter.com/trends/performance-shorts.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Proprietary Four-Way Stretch Shorts](https://www.trendhunter.com/trends/mack-weldon-radius-flex-shorts.md) - [Retro-Inspired Trail Garments](https://www.trendhunter.com/trends/imogene-willie-trail-short.md) - [Multi-Use Performance Sport Shorts](https://www.trendhunter.com/trends/training-short.md) - [Breathable Textured Tweed Shorts](https://www.trendhunter.com/trends/linen-tweed-apres-shorts.md) - [99-Year Capsule Collections](https://www.trendhunter.com/trends/66north-2.md) - [Versatile High-Performance Shorts](https://www.trendhunter.com/trends/rep-short.md)