# Bright Logo Chunky Sneakers The M2K Tekno Shoes Arrive in a Desert Ore Habanero Red Tone By Amy Duong | Published 2019-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desert-ore-habanero-red References: [highsnobiety](https://www.highsnobiety.com/p/nike-m2k-tekno-desert-ore-habanero-red-release-date-price/) & [nike](https://www.nike.com/us/en_us/) Sportswear label [Nike](https://www.trendhunter.com/trends/size-1) introduces a new colorway option for its signature M2K Tekno sneakers entitled 'Desert Ore Habanero Red.' The sneaker model made its debut nearly a year ago and the latest tonal iteration blends a series of classic hues. The Desert Ore Habanero Red colorway features both 'Sail' and 'Desert Ore' throughout the uppers, crafted from leather materials -- this includes a beige and off-white color. This sits atop of a [bulky-shaped midsole](https://www.trendhunter.com/trends/air-max-moto-2k) completed in clean white. The highlighting element is through its bright accents completed in the label's signature 'Habanero Red.' The red hue makes up the small [Swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) on the side as a branding touch, alongside the heel counter, part of the outsole, and at the lacing system. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Bright Logo Chunky Sneakers:** Disruptive innovation opportunity: Explore customization options for bright logo chunky sneakers to cater to unique personal preferences. - **M2K Tekno Sneaker Colorways:** Disruptive innovation opportunity: Develop a line of limited edition M2K Tekno sneakers in various colorways to create exclusivity and drive consumer demand. - **Bold Color Accents in Footwear:** Disruptive innovation opportunity: Experiment with bold color accents in footwear designs to create eye-catching products that stand out in the market. ### Sectors Adopting This - **Sportswear:** Disruptive innovation opportunity: Integrate sustainable materials and practices in the manufacturing process of sportswear products to meet growing consumer demand for eco-friendly options. - **Footwear:** Disruptive innovation opportunity: Incorporate advanced cushioning technologies in footwear to enhance comfort and performance, providing a competitive edge in the market. - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality (AR) technology in fashion retail to enable virtual try-ons and enhance the online shopping experience for customers. ## Related on Trend Hunter - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Textural Suede Colorblocked Sneakers](https://www.trendhunter.com/trends/dunk-low-panda-1.md) - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md)