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# Monochromatic Desert Editorials
The Elle UK 'Solar Power' Editorial Features Model Ilse de Boer

By Tana Makmanee | Published 2013-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/desert-editorials
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/solar-power-ilse-de-boer-by-marcus-ohlsson-for-elle-uk-june-2013-editorial.html) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/05/solar-power-ilse-de-boer-by-marcus.html)

If you think dressing fashionably is strictly limited to the catwalks or city streets think again, because these desert editorials from [Elle UK](https://www.trendhunter.com/trends/ksubi-by-elle-collection) demonstrate that you can dress sophisticatedly no matter where you are.

This 'Solar Power' editorial for Elle UK June 2013 showcases model Ilse de Boer dressed eloquently in chic designer attire that you would normally expect models to be wearing down the runway. The use of [monochromatic colors](https://www.trendhunter.com/trends/jiyongkim-fw25), bold shapes and extremely fitted ensembles serves to give this editorial a strikingly retro appeal. The eye-catching [desert background](https://www.trendhunter.com/trends/juniper-hill-home) adds a dark and edgy overall vibe, since deserts are often known for its vast wide-open spaces and lack of human life.

If you're looking to deck out your wardrobe with some classic styles while you're out travelling the world, then this 'Solar Power' editorial is sure to give you some chic options.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 46% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Monochromatic Fashion:** By using monochromatic colors, bold shapes, and fitted ensembles, fashion brands can create striking retro appeal in their collections.
- **Desert Fashion:** Fashion brands can experiment by showcasing their collections in the desert background, creating a unique and edgy vibe.
- **Travel Fashion:** Fashion brands can leverage the idea of fashion on-the-go by providing stylish options for travelers who want to explore new places while looking fashionable.

### Sectors Adopting This

- **Fashion Industry:** Fashion brands can incorporate monochromatic and desert-inspired design elements to create unique and aesthetically pleasing collections.
- **Travel Industry:** Travel companies can collaborate with fashion brands and feature their collections to encourage travelers to explore new places and look fashionable while doing so.
- **Photography Industry:** Photographers can create visually appealing content by experimenting with different backdrops and themes such as the desert for fashion editorials and campaigns.

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