# Natural Jean Cleansers The Juniper Ridge Desert Denim Wash Scrubs Apparel with a Wholesome Blend By Jordy E | Published 2015-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desert-denim-wash References: [heddels](http://www.heddels.com/2015/10/welcome-heddels-long-rawr-denim/) & [juniperridge](http://juniperridge.com) The [Juniper Ridge](https://www.trendhunter.com/trends/juniper-ridges-botanical-teas) Desert Denim Wash product delivers an additive-free alternative to [dry-wash products](https://www.trendhunter.com/trends/essential-dry-shampoo). The blend features [all natural ingredients](https://www.trendhunter.com/trends/all-day-fresh-body-wash) with zero petrochemicals, making it quite appealing for jean enthusiasts embarking on outdoor trips. In addition to cleansing apparel in a quick, simple and pure manner, the spray is also scented, leaving behind leathery notes inspired by the Mojave desert. This distinctive aroma has been bottled via plants found in the wilderness that were distilled at a campfire site, giving way to a rich albeit airy fragrance. With a distinctive medley of pine and cedar, users will be left with a light, outdoorsy aroma. Given the compact size of the 3.3 ounce bottle, it can also be tucked into just about any overnight bag. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Additive-free Cleansing:** The Juniper Ridge Desert Denim Wash offers a natural and petrochemical-free alternative for cleaning apparel, creating an opportunity for the development of more additive-free cleansing products. - **Scented Cleansing:** The scented spray of the Juniper Ridge Desert Denim Wash introduces a unique fragrance inspired by the outdoors, suggesting the potential for scented cleansing products in the apparel industry. - **Compact Cleansing Solutions:** The small and portable size of the Juniper Ridge Desert Denim Wash bottle presents an opportunity for the creation of compact cleansing products that are convenient for travelers and on-the-go individuals. ### Sectors Adopting This - **Apparel:** The Juniper Ridge Desert Denim Wash offers innovation opportunities in the apparel industry by providing a natural and scented cleansing solution for outdoor enthusiasts and travelers. - **Outdoor Products:** The additive-free and scented characteristics of the Juniper Ridge Desert Denim Wash showcase a disruptive innovation opportunity in the outdoor products industry, where natural and aromatic cleansing solutions can be explored. - **Travel and Tourism:** The compact size and portable nature of the Juniper Ridge Desert Denim Wash bottle indicate potential innovation opportunities in the travel and tourism industry, where convenient and space-saving cleansing solutions are valued. ## Related on Trend Hunter - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Activewear-Oriented Deodorizing Sprays](https://www.trendhunter.com/trends/hex-deodorizing-spray.md) - [Outdoor Care Sprays](https://www.trendhunter.com/trends/outdoor-care.md) - [Fine Peach Laundry Fragrances](https://www.trendhunter.com/trends/laundry-sauces-mojave-peach.md)