# Definitional Beer Branding This Descriptive Beer Labeling is Inspired by Dictionary Formats By Mishal Omar | Published 2016-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/descriptive-beer References: [thedieline](http://www.thedieline.com/blog/2016/11/16/vrolijkheid) & [typical-organization](http://www.typical-organization.com/) The brand 'Vrolijkheid' wanted to set itself apart from its competitors by offering a new definition for beer, and its resulting branding features descriptive beer labels. Designed by 'Typical Organization,' the packaging applies a very literal interpretation of the beer brand's goal of being a beer that defines others. The labeling comes in the same format as most dictionaries – featuring the name of the brand and then a description of the beer itself in the same format as the words that are defined in these informational books. The [beer bottles and the boxes](https://www.trendhunter.com/trends/book-ipa) they come in use a typeface that references the "Dutch Golden Age" and the "freedom in the press." These descriptive beer labels offer a unique style that is very distinct from most similar products on the market. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Descriptive Beer Labeling:** Exploring the use of descriptive labels on beer packaging to create a unique and distinct brand identity. - **Literal Interpretation:** Applying a literal interpretation of a brand's goal through packaging design to stand out in the market. - **Influenced by Dictionary Formats:** Using dictionary format to present product information, creating an unconventional and eye-catching beer packaging design. ### Sectors Adopting This - **Brewery:** Breweries can incorporate descriptive labels on their beer packaging to differentiate their products and appeal to consumers looking for unique experiences. - **Graphic Design:** Graphic design agencies can explore the use of literal interpretation and unconventional formats to create attention-grabbing packaging designs for various products. - **Advertising and Marketing:** Advertising and marketing professionals can draw inspiration from the unique style of descriptive beer labels to create innovative campaigns that capture consumer attention and increase brand awareness. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)