# Ultra-Rich Non-Alcoholic Beers Deschutes Brewery Delights Consumers with Two Non-Alcoholic Beers By Kanesa D | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/deschutes-brewery References: [newschoolbeer](https://newschoolbeer.com/home/2024/3/deschutes-brewery-invests-in-patented-amp-proprietary-non-alcoholic-brewing-tech) & [deschutesbrewery](https://www.deschutesbrewery.com/)  Deschutes Brewery is expanding its offerings with the NA Black Butte Porter relaunch and the introduction of a new NA version of Fresh Squeezed IPA. The Fresh Squeezed [Non-Alcoholic IPA](https://www.trendhunter.com/trends/easy-dust-ipa) is expertly balanced and features the same Citra and Mosaic hops found in the original Fresh Squeezed IPA, delivering [citrus and fruit flavors](https://www.trendhunter.com/trends/peroni-nastro-azzurro-00-flavored-beers) with less than 0.5% ABV. The brewery has meticulously preserved the essence of the original IPA, ensuring that consumers can enjoy a refreshing and flavorful experience without the alcohol content. Deschutes Brewery is also reintroducing the NA Black Butte Porter. The Porter is brewed using specialty chocolate malt, resulting in a velvety texture and creamy foam. Despite being non-alcoholic, this porter surprises the palate with complex chocolate flavors and a hint of coffee sweetness, providing a satisfying and indulgent drinking experience. Both non-alcoholic releases from Deschutes can be purchased through participating alcohol retailers. Image Credit: Deschutes Brewery ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 79% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Craft Beers:** Exploring flavorful alternatives to traditional alcoholic beverages with innovative brewing techniques and premium ingredients. - **Rebranding Non-alcoholic Brews:** Transforming perceptions of non-alcoholic drinks by bringing artisanal craft beer experiences to consumers without the alcohol content. - **Non-alcoholic Flavor Innovations:** Pushing the boundaries of taste profiles in non-alcoholic beverages through the incorporation of unique and distinctive flavor combinations. ### Sectors Adopting This - **Craft Brewing:** Embracing the trend towards non-alcoholic options in craft beer production to cater to a wider range of consumer preferences. - **Beverage Retail:** Adapting retail strategies to meet the growing demand for high-quality non-alcoholic beverage choices like craft NA beers in a competitive market. - **Flavor Innovation:** Driving R&D efforts in flavor development to create non-alcoholic beverages that provide complex taste experiences comparable to alcoholic counterparts. ## Related on Trend Hunter - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Timely Non-Alcoholic Beer Launches](https://www.trendhunter.com/trends/stevens-point-brewery.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Crisp Non-Alcoholic Brews](https://www.trendhunter.com/trends/non-alcoholic-brews.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md)