# Moving Clothing Displays The Descente Blanc Store in Fukuoka Features a Suspended Mobile Racks By Rebecca Byers | Published 2015-12-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/descente-blanc-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/12/09/descente-blanc-store-by-schemata-architects-fukuoka-japan/) The [Descente Blanc](https://www.trendhunter.com/trends/descente-allterrain-fw25) store in Fukuoka, Japan is a stunning whiteout space that boasts a [mobile system of hanger racks](https://www.trendhunter.com/trends/grip-hanger) suspended from the ceiling. The highly innovative display system makes it easy for customers to browse the selection from all angles including from above and below and integrates movement into the shopping experience in a dynamic and engaging way. The mobile hangar racks also infuse the understated retail space with a sense of activity. Designed by [Schemata Architects](https://www.trendhunter.com/trends/uchida-shoten), the Fukuoka shop also has a kitchen, garden and rooftop space for relaxing and exploring. An example of the potential applications for tech-powered retail, the mobile display in Fukuoka's Descente Blanc store helps the designers at Schemata Architects achieve their goal of incorporating movement into the retail experience. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Display Systems:** Incorporating mobile hanger racks suspended from the ceiling can provide customers with a dynamic and engaging shopping experience. - **Tech-powered Retail:** The Descente Blanc store in Fukuoka showcases how technology can enhance the retail experience through innovative display systems. - **Integration of Movement:** By integrating movement into retail spaces, designers can create a more interactive and engaging environment for customers. ### Sectors Adopting This - **Fashion Retail:** The mobile display system in the Descente Blanc store can revolutionize the way clothing is showcased and viewed in fashion retail. - **Interior Design:** The design of the Descente Blanc store highlights the importance of incorporating movement and dynamic elements into interior design. - **Technology Solutions:** The integration of tech-powered retail displays opens up opportunities for companies specializing in developing innovative retail solutions. ## Related on Trend Hunter - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Modular Retail Systems](https://www.trendhunter.com/trends/shift-space.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Mobile Illuminating Shelves](https://www.trendhunter.com/trends/for-a-fleeting-moment.md)