# Empire State Photography Derry Birkett Captures 'New York,' the City That Never Sleeps By Allison Love | Published 2010-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/derry-birkett References: [behance.net](http://www.behance.net/gallery/New-York/611613) & [behance.net](http://www.behance.net/derrybirkett) Derry Birkett's 'New York' images definitely make the city that never sleeps a vibrant-looking one. The colors and cityscapes make the city come alive, even in a two-dimensional photograph. Between the beautiful image of the American flag fluttering in the wind to the iconic [Radio City Music Hall](https://www.trendhunter.com/trends/dove-holiday-treats), Derry Birkett manages to capture the essence of New York with some flavor and individuality. See a handful of shots above. **Implications** - Consumers are looking for more than just attractive imagery in their photography. Designs that feature a realistic aesthetic are appealing to those who want a closer connection to the art they look at. Companies looking to attract more shoppers could focus on this desire to relate. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Realistic Aesthetic Photography:** There is a demand for photography that features a realistic aesthetic, offering opportunities for photographers and photography businesses to cater to this trend. - **Cityscape Photography:** Cityscape photography is becoming more popular, leading to opportunities for photographers and photography businesses to specialize in capturing the unique essence of different cities. - **Individualized Photography:** Consumers are seeking photography that has an individualized and unique touch, suggesting opportunities for photographers and photography businesses to provide customized services. ### Where This Applies - **Photography:** Photography businesses that specialize in cityscape photography or provide customized services can tap into the market demand for realistic aesthetic photography and individualized art. - **Art Sales:** Businesses specializing in selling art can cater to the trend of consumers seeking out cityscape photography with a realistic aesthetic or individualized touch, by showcasing the work of relevant photographers. - **Tourism:** Tourism industries can incorporate cityscape photography with a realistic aesthetic as a way to draw in visitors and showcase the unique essence of their city. ## Related on Trend Hunter - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [NYC-Inspired Structural Chess Sets](https://www.trendhunter.com/trends/chess-nyc.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [New York Diner Redesigns](https://www.trendhunter.com/trends/capital-city-diner.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md)